CRUNCH FITNESS – Instructional Designer
WORK LOCATION: This role offers the flexibility to be home-based anywhere in the U.S. If you’re near our Jacksonville, FL, New York, NY, Portsmouth, NH, or Dallas, TX offices, we follow a hybrid model with three days a week in the office. REPORTS TO: Director of Training & Development STATUS: Exempt
WHO WE ARE Crunch Fitness is a rapidly expanding fitness brand with over 500 franchised and corporate -owned gyms across the United States and internationally. Rated as the #1 Fitness Franchise by Entrepreneur in 2024 and 2025, our unfiltered philosophy of "No Judgments" drives us to create a gym and community for all. We believe in making serious fitness fun by fusing exercise with entertainment and innovation. Experience the unique opportunity to be part of our high-growth team, where professional development and advancement are plentiful. Together, we are redefining the fitness industry.
YOUR IMPACT At Crunch, we believe learning should be FUN! The Instructional Designer is responsible for the planning and development of innovative, engaging, and interactive learning modules with a primary focus on eLearning to create scalable, measurable learning solutions that drive performance and behavior change. This includes, but is not limited to, gamification, creating video, animations, simulations and graphics to drive impact and continue to elevate our learning experiences across the network. The Instructional Designer will apply sound instructional design principles to execute on the development and implementation of learning projects.
Instructional Design & Content
Create innovative, engaging, and interactive training content (eLearning, microlearning, blended learning, tutorials, voiceovers, graphics, simulations, animations, etc.) to support diverse learning styles
Apply tested instructional design theories, practices, and methodologies
Recommend exercises and activities that enhance the learning process
Create supplemental job aids as needed
Source and/or create images and visuals to enhance the learning experience
Curriculum Design & SME Collaboration
Collaborate with Subject Matter Experts (SMEs) to analyze, design, develop, and evaluate curriculum and eLearning materials
Partner with SMEs to write and develop eLearning content that maximizes retention and supports Key Performance Indicators (KPIs)
Ensure training meets the needs of a multigenerational workforce with varying levels of experience and expertise
Project Management & Delivery
Manage all project timelines and coordinate with internal stakeholders and contractors to ensure schedule adherence
Act as project manager throughout the full lifecycle of eLearning course development
Manage multiple projects simultaneously while meeting deadlines
Maintain project documentation and course folders
Ensure projects are delivered on time and within budget
Learning Management System (LMS) & Platform Engagement
Test and launch all new and updated courses
Manage the informal learning area of the LMS by creating and posting videos, animations, and images
Drive LMS adoption and promote a culture of continuous learning
Quality Assurance, Maintenance & Troubleshooting
Monitor company process changes and proactively update existing eLearning content
Troubleshoot issues related to eLearning courses
Ensure accuracy, functionality, and relevance of all learning materials
Communication & Change Enablement
Draft network communications announcing new or updated courses
Support learners and stakeholders during course launches and updates
Training Evaluation & Effectiveness
Monitor training activities and assess training effectiveness
Evaluate learning outcomes and alignment with business objectives
Coaching, Mentorship & Team Support
Provide coaching and mentoring to team members on instructional design best practices and methodologies
Support learning development and implementation across the team
Research, Innovation & Continuous Improvement
Research and stay current on learning and development software, technology, and industry best practices
Continuously recommend improvements to learning strategies and tools
Administrative & Special Projects
Perform special projects, assignments, and administrative tasks based on business needs
Note: Crunch Fitness leadership may modify, add to, or remove responsibilities at any time based on evolving business needs.
WHAT YOU’LL NEED Requirements
BS or MA degree in instructional design, multimedia design, graphic design art or similar
Proven work experience in instructional design and with instructional technology such as Articulate, Adobe Captivate or Camtasia
Strong project and budget management experience
Excellent knowledge of adult learning concepts and instructional design methodologies
Lesson and curriculum planning skills
Solid knowledge of course development software and at least one Learning Management System
Visual design skills (Photoshop, Illustrator) and ability to storyboard
Ability to write effective copy, instructional text, audio scripts/video scripts
Proven work experience downloading SCORMs and uploading to LMS systems
Proven ability to translate complex or technical content into simplified, engaging learning experiences
Strong collaboration and stakeholder management skills
Strong attention to detail skills
Experience in gamifying e-learning experiences
Experience with software to create motion graphics and other engaging elements to level up courses
Bonus Points
Knowledge in Java Script
Docebo LMS experience
Canva experience
Project Management software experience (Asana, SmartSheets, etc.)
Additional Attributes
High EQ, strong interpersonal skills, and executive presence.
Polished communication style, especially in visual presentation and data/analysis summarization.
Thrives in a fast-paced, high-growth, team-first environment.
Creative, solution-oriented thinker with initiative and ownership mindset.
What Success Looks Like
Learners are engaged, confident, and excited to apply what they learn
Strong operator buy-in to e-learning courses
Stakeholders see measurable performance improvement
Courses are visually polished, instructionally sound, and scalable
All content is current and up-to-date
BENEFITS
Generous, flexible paid time off
401(k) plan with discretionary matching opportunities.
Comprehensive medical, dental, and vision benefits – because your health matters
Health savings and flexible spending accounts
Basic life and AD&D insurance, plus short-term and long-term disability coverage
Employee Assistance Plan, which offers confidential counseling and support services whenever you need it.
Education assistance program
Free Crunch Gym Membership across all our clubs, nationwide
Milestone Anniversary Recognition program
Crunch offers competitive salaries and benefits, including medical/dental/vision plans, life and accident insurance, educational expense reimbursement, employee assistance program, flexible work hours (availability varies by office and job function), free gym membership for active employees, and more. Crunch believes that all persons are entitled to equal employment opportunity and does not discriminate against nor favor any applicant because of race, color, religion, sex, age, veteran status, disability, national origin or ancestry, sexual orientation, gender identity, gender expression, transgender status or any other basis protected by federal, state or local law or ordinance or regulation. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, and not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Crunch will make reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant with a disability, unless the accommodation would impose an undue hardship on the operation of our business.
Flexible work from home options available.