Job Description

Position Summary: The Demand Generation Marketing Manager plays a critical role in planning, developing, implementing, and managing the overall digital marketing strategy. A successful candidate will have experience advising budgets, working with a team, creating and managing content, juggling multiple projects, and communicating effectively. They are responsible for analyzing data traffic and user metrics as well as ensuring the consistency of our partner's digital tone and presence.

Responsibilities:

• Plan digital marketing campaigns, including but not limited to: web, SEO/SEM, email, social media, and display advertising
• Collaborate with internal teams to create landing pages and optimize user experience
• Update Integrity partner websites (primarily for Tidewater Management Group)
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Work with internal and external teams to brainstorm new and innovative growth strategies.
• Familiarity with the latest trends, technologies and methodologies in digital marketing (graphic design, web design, web development, etc.)
• Report on marketing efforts, including data visualization of campaign performance for insurance carriers
• Determine target audiences, devise and launch campaigns to create buzz or generate leads for the business
• Create and schedule content (social, email, blogs, videos, etc.) through enterprise marketing platforms (Hubspot)
• Video recording knowledge and familiarity with recording software
• Communicate effectively throughout projects with external partners on brand awareness/management
• Assist and support additional Integrity platform partners (IMO’s, HMO’s, etc.) when needed and as requested/assigned by the Director of Partner Support

Qualifications

• 5-7+ years relevant career experience (strongly preferred)
• Experience managing a team
• Bachelor’s degree in marketing or related field required
• Ad Agency or Insurance Marketing experience (strongly preferred)
• Understand website metrics and best practices
• Experience with search engine optimization, social media for marketing, keyword research, ranking, and lead generation
• Able to work with colleagues at all levels to develop marketing goals and evaluate results
• Experience with WordPress and various plug-ins, Hubspot, Google Analyticsand other marketing technology platforms
• Strong problem-solving, writing and communication skills
• Proficiency in MS Office Suite

Additional Information

Integrity Marketing Group, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity Marketing Group, LLC will provide reasonable accommodations for qualified individuals with disabilities.