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Ad Operations Specialist

IntelliPro Group Inc.

Ad Operations Specialist

San Francisco, CA
Full Time
Paid
  • Responsibilities

    Job Description

    We are looking for an organized and operationally minded, Ad Operations Specialist forour client's digital ad ops team. This will be a role focused primarily on Ads buying, ad ops, ads optimization and campaign management. We are looking for smart, passionate and experienced professionals who want to be part of an innovative team in a rapidly evolving industry.

    KEY RESPONSIBILITIES

    • Using your analytical mindset, you will be responsible for the strategy, execution, performance and reporting of the Display campaign across multiple platforms (Facebook, Twitter, Google’s DoubleClick Bid Manager, Amazon AAP, AOP)
    • Daily optimization and management of campaigns within individual DSPs and Platforms
    • RFP’ing media vendors and evaluating publisher capabilities and new opportunities
    • Maintain awareness of new marketing platforms and techniques, as well as look for opportunities to innovate and develop new techniques
    • Building Trafficking sheets to share with the trafficking team to generate through 3rd party ad server tools such as Double Click Campaign Manager and implementing ad tags and creative in DSPs and with vendors
    • Pixel and tag generation, implementation and quality assurance
    • Budget management including: assistance in allocation of monthly budgets, issuance/revisions of monthly insertion orders, oversight of client’s billing and financial reconciliation on a monthly and quarterly basis and resolution of media invoice and ad service fee discrepancies
    • Analyzing campaign performance and providing optimization recommendations

    KEY SKILLS AND EXPERIENCE

    • 1-2 year experience working in DSPs. A bonus if you have worked in social SAAS platforms, SPMDs, or DSPs running FBX
    • Must be passionate about media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, HTML, XML, and third-party ad tags
    • MUST love and be curious about data analytics and how that affects the bottom line
    • Experience with digital ads trafficking is required (Atlas, DCM, MediaMind,...)
    • Well versed in the Microsoft Office suite, especially Excel and PowerPoint
    • BA/BS Required

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