Job Description

Duties: Our company At Client, we're changing the world through digital experience. We give people the tools to bring their ideas to life and create content that makes life more fun and work more meaningful. We give businesses and organizations the power to truly engage their customers. We're the ones behind the gorgeously designed content that streams across your laptop, TV, phone, and tablet every day and we're the ones who harness the massive power of big data to help companies move from data to insight and insight to action by delivering content that people crave most. The challenge The Digital Experience Marketing Team team is looking for a Content Strategist to help plan and execute a content to support global campaigns. In this global role, you will partner closely with campaign marketing directors, campaign journey managers, creative directors, producers, and measurement teams. You will ensure campaign marketing assets are produced and available to the corporate and regional teams implementing programs. The role requires working cross functionally with internal stakeholders including demand marketing, partner marketing, product marketing, communications and other teams as required. What you'll do You will plan, develop, implement, and track the content required for integrated marketing campaigns that touch every part of the customer journey. Content strategy and orchestration: Develop a comprehensive strategy for content and assets required for the campaign by partnering with the journey manager to ensure content is aligned with the campaign strategy, customer journey, and relevant for the customer across channels. Program management: Share program strategy and solicit feedback from internal partners and channel owners across advertising, PR, social, demand, field, and web to plan engaging content experiences across customer journeys. You will be responsible for the overall program management of a complete content plan. Strategic briefs: Develop briefs that synthesize large amounts of information from industry topics, to subject matter experts, to primary research into audience-centric insights that can inspire our creative team to do their best work. Measurement: Work with marketing operations to define success metrics for campaign content. Set goals and measure influence on both pipeline creation and sales revenue. Work with both demand and field organizations to share insights for optimizing content for email, landing pages, videos, social and other channels. Budget management: Plan, track, and reconcile marketing budget for content creation in partnership with the creative and production team. You will manage costs within budget and work to minimize costs and maximize efficiency and effectiveness. Skills: What you need to succeed

• 3+ years content marketing experience in enterprise software or a technology related field
• Bachelor's degree, or equivalent work experience required
• Excellent written and verbal communication skills
• Self-starter with demonstrated ability to work in a dynamic marketing environment with global stakeholders
• Strong communications skills and experience in story-telling
• Understanding of customer segmentation, targeted personas and account intelligence processes to develop effective personalized communication to ensure relevant content reaches the right audience
• Understanding of global content needs and localization
• Precise attention to detail with creative acumen insightful analysis, ability to manage tactical details across multiple projects with flawless execution
• Strong interpersonal communication, teamwork & project management skills

Knowledge of Client solutions desirable Education: Languages: English Read Write Speak Skills: Required

• MARKETING
• PARTNER MARKETING
• PRODUCT MARKETING
• PROJECT MANAGEMENT
• ADVERTISING

Additional

• BUDGET
• CONTENT CREATION
• EXCELLENT WRITTEN
• EXCELLENT WRITTEN AND VERBAL COMMUNICATION SKILLS
• METRICS
• OPERATIONS
• PR
• PRIMARY RESEARCH
• PROGRAM MANAGEMENT
• PUBLIC RELATIONS
• SALES REVENUE
• SEGMENTATION
• SELF-STARTER

Minimum Degree Required: Bachelor's Degree Languages: English( Speak, Read, Write )

Company Description

Intelliswift Software, Inc. is a premier business and technology solutions company headquartered in the Silicon Valley, with offices across the United States, India and Singapore. The company has a proven track record of delivering results through its global delivery centers and flexible engagement models for over 450 brands ranging from Fortune 100 to growing companies. Intelliswift provides a variety of services including Enterprise Applications, Mobility, Big Data/BI, Staffing Services, and Cloud Solutions. Growing at an outstanding rate, Intelliswift has been recognized as the second largest private IT Company in the East Bay.