Job Description

Duties:  Our team is passionate about video and creativity. We are looking for a strategic product marketing leader for Client's all-in-one, cross-device video editing app Client Premiere Rush. The leader will work cross-functionally with product and marketing teams to execute go-to-market strategy, including critical marketing inflection points and monthly product releases. An attention to detail and an eye for quality are critical to this role's success, along with an ability to understand value propositions and how they best resonate within a buyer's journey from product consideration to trial to purchase. A healthy obsession with tracking performance and reviewing data to see what's working and what isn't is essential.   Key Responsibilities: 

• Develop go-to-market strategy for critical marketing moments and product releases that includes messaging, positioning, partner / community / and engagement strategies, as well as defining and setting KPI's across all aspects of the GTM.
• Lead the execution of the marketing plan with an extended team including key activities to support the retention of existing customers and the acquisition of new customers.
• Partner with Campaign Marketing to ensure the product marketing strategy serves as the basis for cross-functional execution on integrated marketing plans that involve PR, social media, relationship marketing, demand generation and community
• Assess the effectiveness of the marketing programs that support your product and drive optimizations on an ongoing basis
• Represent the voice of the customer and frame market, customer, and business insights to product, GTM and Corporate marketing teams to influence and refine short- and long-term product strategies and roadmap, the marketing plan and GTM execution in regions.

Skills:    

• Self-starter and proactive leader with 8+ years of product marketing experience with at least 2 year of experience in market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
• Data driven business and marketing leader
• Stellar verbal and written communication skills particularly in developing GTM strategy and business strategy docs, product value proposition and messaging
• Exceptional ROI-tracking skills, able to prove what is – or isn't—working
• Must be a confident communicator, who is comfortable in front of senior leadership groups, and colleagues alike
• Excellent people and management skills to interact with colleagues, cross-functional teams, sales, and third parties. Team player!
• Demonstrated ability to manage and grow teams in a fast-paced, constantly evolving, business landscape
• Experience with consumer mobile app market is desirable

Education:           Bachelor's degree in business or marketing; MBA preferred. Languages:         English  Read     Write    Speak Skills: Required

• PRODUCT MARKETING
• PRODUCT POSITIONING
• MARKETING STRATEGY DEVELOPMENT
• COMPETITIVE MARKET ANALYSIS
• EXCELLENT COMMUNICATION SKILLS

Additional

• LEADERSHIP SKILLS
• MARKETING PLAN
• PRESENTATION SKILLS
• TEAM PLAYER
• BUDGETS
• PRODUCT MANAGEMENT
• ROI
• MBA

Minimum Degree Required: Bachelor's Degree  

Company Description

Intelliswift Software, Inc. is a premier business and technology solutions company headquartered in the Silicon Valley, with offices across the United States, India and Singapore. The company has a proven track record of delivering results through its global delivery centers and flexible engagement models for over 450 brands ranging from Fortune 100 to growing companies. Intelliswift provides a variety of services including Enterprise Applications, Mobility, Big Data/BI, Staffing Services, and Cloud Solutions. Growing at an outstanding rate, Intelliswift has been recognized as the second largest private IT Company in the East Bay.