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Marketing Analyst

Interlink Electronics

Marketing Analyst

Irvine, CA
Full Time
Paid
  • Responsibilities

    Job Description

    INTERLINK ELECTRONICS is looking for a talented Marketing Analyst to help us continue to scale our organization. This is a great opportunity for an ambitious, hard-working individual who loves to conduct and analyze research and reports that lead to actionable recommendations. You will be part of a growing, fast-paced company developing cutting-edge technologies to meet the growing need for new electronics applications across multiple industries.

    The Marketing Analyst role will be vital to our company growth. The right candidate demonstrates the ability to define metric frameworks, prepare data, conduct analyses, synthesize findings, and discuss them with internal team members as well as executives.

    This is a full-time, in-office position located at our headquarters in Irvine, CA.

    RESPONSIBILITIES

    · Responsible for tracking, reporting, and analyzing the performance of marketing activities, completing ad-hoc analytic requests, and development/automation of regular reports

    · Works closely with sales and marketing teams to identify opportunities for new customer acquisition

    · Is the owner of all manually-generated data sets and the point of contact for data requests from multiple departments

    · Analyzes sales funnel and customer data using web analytics tools, statistical analysis tools, and campaign management tools

    · Evaluates customers’ online behavior and provides insights and recommendations for conversion rate optimization

    · Researches and assists in implementing CRM features and other marketing tools to support our projects

    QUALIFICATIONS

    · BS or BA and experience using Python preferred

    · Experience with various types of reporting on marketing campaigns

    · Ability to conduct market and customer research using various tools and methods

    · Self-starter with the ability to learn technical product applications and think critically to develop solutions on the fly

    · Excellent written and verbal communication skills

    · Multitasker with ability to juggle multiple competing priorities

    · Strong work ethic and attention to detail

    · Strong research and analysis skills, with the ability to generate insights based on data from multiple sources

    BENEFITS

    · Full medical, dental, vision and life insurance benefits paid at a 100% for employee (additional costs for dependents)

    · Paid vacation

    · 401(k) eligibility

     

    Company Description

    Interlink Electronics is a world-leading trusted provider of HMI, sensor, and IoT solutions. In addition to standard product offerings, Interlink utilizes its expertise in materials science, manufacturing, firmware, and software to produce in-house system solutions for custom applications. Throughout its rich history, Interlink Electronics has led the printed electronics industry in its commercialization of the patented Force Sensing Resistor® technology. It has provided solutions to the world's top electronics manufacturers that have focused on handheld user input, menu navigation, cursor control, and other intuitive interface technologies, including the VersaPad and the new VersaPad Plus, which boasts the largest active surface area of any resistive touchpad. The company has a proven track record of supplying human machine interface solutions for mission-critical applications in a wide range of markets, including but not limited to, medical devices, consumer electronics, automotive, and industrial. Interlink Electronics serves a world-class customer base from its main office in Irvine, CA and supporting location in Camarillo, CA with strategic international offices covering R&D, manufacturing, global sales and distribution.