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Marketing Manager

Intero Chiropractic

Marketing Manager

Pleasanton, CA
Paid
  • Responsibilities

    Do you have a wide breadth of marketing experience and deep knowledge of social media content and Google/Facebook Ads? Do you dislike the corporate world, and want to be a key member disrupting a 127-year-old industry with a growing, cutting-edge, SMB health company? Intero Chiropractic is looking for a Marketing Manager to help increase the company’s online presence with content and maximizing paid ads. The ideal candidate will be a scrappy growth hacker that knows how to strategize, execute, measure, and optimize organic and paid media from start to finish that aligns with the company's objectives. They will be self-reliant, quick on their feet, and driven to achieve results over other drivers such as verbal appreciation and harmony. In addition, they will thrive in a fast-growing startup, favor speed of action over multiple initiatives, and intuitively take the most direct path to a successful outcome. At Intero, we do things a bit differently than the corporate world of the health industry, in fact, there is no corporate nonsense. If you want to be part of a company that is making disruptive changes and rapidly growing, you should apply now. Role Overview The role of the Marketing Manager is to assist in the planning, execution, measurement, and optimization of our marketing efforts. The person in this role will be passionate about the “art” of marketing and will have an abundance of ideas for building efficient strategies. They must bring forth a strong arsenal of content techniques and paid media methods to promote our services and public image. Responsibilities: On a day-to-day basis, you might find yourself doing all the following: • Community engagement on Youtube, Instagram, Tiktok, or Facebook. • Develop strategies and tactics to get the word out about our company and drive qualified traffic to book appointments at our offices. • Deploy social media content and own their implementation from strategy to optimization. • Scope out projects and determine timelines, budgets, and key players involved. • Measure ads and content progress, across channels, and share performance with the team based on both leading and lagging indicators. • Monitoring acquisition funnels and ensuring they align with key metrics. • Own the organic marketing strategy and keep a pulse on Google, Facebook, and other ad platforms. • In other words, to succeed in this role, you’ll need to be able to do a little bit of everything in marketing which, for the right person, should be a dream job. Qualifications: • You have 5+ years of experience in marketing roles. • You’re a self-directed, detail-oriented, high-performer with an exceptional drive for success. • You love getting your hands dirty and doing whatever it takes to get a campaign successfully out the door on time and within budget. • You’re a flexible & adaptable problem solver who is solution-oriented and driven by data. • You are a proactive, effective communicator, and have ample experience managing various stages of the sales funnel. • You have an entrepreneurial spirit and are excited by the challenges that come along with being part of a disruptive business. • The ideal candidate will have the bread and butter of marketing (like basic SEO, copywriting, design, metrics, community building, and email campaigns), but is able to lead winning strategies with social media content and paid ads. • Have excellent judgment and are able to act decisively in situations requiring quick but thorough analysis and decision-making, while understanding when and how to appropriately escalate issues. • Pay attention to detail and be able to re-prioritize based on changing business needs. • You are proficient with tools like Google Analytics, Tag Manager, keyword tools, Facebook ads, and perhaps A/B testing. • You have an appetite for learning and adding to your skill set. Compensation: $80,000 - $110,000 yearly

    • On a day-to-day basis, you might find yourself doing all the following: • Community engagement on Youtube, Instagram, Tiktok, or Facebook. • Develop strategies and tactics to get the word out about our company and drive qualified traffic to book appointments at our offices. • Deploy social media content and own their implementation from strategy to optimization. • Scope out projects and determine timelines, budgets, and key players involved. • Measure ads and content progress, across channels, and share performance with the team based on both leading and lagging indicators. • Monitoring acquisition funnels and ensuring they align with key metrics. • Own the organic marketing strategy and keep a pulse on Google, Facebook, and other ad platforms. • In other words, to succeed in this role, you’ll need to be able to do a little bit of everything in marketing which, for the right person, should be a dream job.