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Research Manager- Market Strategy and Understanding

Ipsos North America

Research Manager- Market Strategy and Understanding

Chicago, IL
Full Time
Paid
  • Responsibilities

    ABOUT IPSOS

    Ipsos is the world’s third largest market research company, present in 90 markets and employing more than 18,000 people. Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5000 clients across the world with 75 business solutions.

    Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999.

     

    The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD). ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com

     

    POSITION SUMMARY

    Pro-active, insightful, and adaptable market research expert who demonstrates an advanced understanding of Ipsos business and their clients’ business, is focused on constant improvement, and displays leadership to their team, co-workers and clients,

     

    • Demonstrates a strong understanding of consumer technology, trends, and research methodologies.
    • Understands specific client’s needs in the context of the broader business issue(s) and is able to design research to address those objectives. We don’t fit clients needs into a methodology, we craft our methodology around client needs.
    • Can quickly learn, pitch and execute Ipsos capabilities related to concept testing, forecasting, segmentation, A&U, shopper insights, brand positioning and general research execution.
    • Identifies more effective ways of doing things and works with all levels of the organization to implement efficient procedures with a focus on improving profit margins.
    • Thinks beyond the numbers to deliver insightful and actionable findings and recommendations that concisely and directly address client issues; pulling in broader marketplace trends/tactics and background knowledge where appropriate.
    • Develops account plan for a specific area of business (specific clients or specific portions of large accounts) and leads the team in implementation of plan; identifies potential shortfalls and/or new opportunities and is flexible/nimble in creating and revising plan to ensure objectives are met.
    • Handle a dynamic and changing workload, effectively prioritizing inbound requests, delegating effectively to project teams and proactively thinking through ways in which our approach can be most efficient in helping our clients needs.
    • An active participant in helping project teams deliver high quality insights to clients by contributing to steps in the research process including: questionnaire design, data analysis and overall reporting.

    RESPONSIBILITIES INCLUDE

    Client Business/Relationship Management

    • Demonstrates extensive knowledge of Ipsos Innovation & Market Strategy focused products and services (concept testing, forecasting, A&U, segmentation, shopper, insights, brand stretch & positioning), including competitive marketplace offerings, in order to identify and propose potential opportunities with existing and new clients.
    • Manages and fosters positive ongoing relationship with key contacts (decision making personnel) at client portfolio.
    • Demonstrates in depth understanding of client’s product, service and strategy and their competitive market in order to build and grow Ipsos credibility and business with client.
    • Anticipates future needs of clients based upon their issues in order to proactively influence Ipsos Marketing product development and delivery improvements.

    Team Management and Development

    • Directs client service teams (including direct involvement and support) to ensure flawless execution of all market research projects from design to delivery.
    • Proactively works with cross-functional department managers and client partners to continuously improve process and ensure their understanding and expectations of current and future client needs.
    • Develops, manages and mentors staff to build client understanding across all disciplines to work process vs. just project orientation, strategic insight and presentation skills.

    Analysis and Deliverables

    • Works with Account Managers to review all proposals, questionnaire execution and presentations to ensure that they are delivering key thinking on business issues.
    • Presents compelling insights to client in a way that evokes confidence and expertise and translates complicated insights in an actionable way that will be relevant to a broad client audience (including research and marketing/brand).

    Revenue and Profit Management

    • Contributes to and actively manages assigned revenue and profit margin.

    IPSOS’ COMMITMENT TO DIVERSITY & INCLUSION

    Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do.

    We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and allowing employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with codes of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

    Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.

     #LI-NH1

     

    Required Skills Required Experience