Job Summary: The Outreach Coordinator or Marketing Liaison will be responsible for maintaining clients’ relationships and generating leads from referral sources. The ideal candidate is expected to have prior outreach or marketing experience in healthcare, strong relationship with the homecare service in the community and great communication skills. The Outreach Coordinator / Marketing Liaison will play a key role in representing the company in private care networking groups.

Responsibilities:

v Expand clients base and develop relationship with key targeted referral sources such as but not limited to: councils on aging, rehabs, nursing homes, hospitals, assisted living, adult day care centers, geriatric physicians, elder law attorneys, assisted living, retirement communities, etc.

v Prepare and deliver presentations of company’s services to referral sources and potential clients

v Educate referral sources, potential clients and consumers in general on the components of home health care services by articulating the benefits of private duty homecare services

v Serve as a liaison between the company and rehabs, hospitals, long-term care facilities, assisted living facilities, physicians and all other referral sources to identify healthcare needs and assist in meeting those needs through the company’s various product lines.

v Plan, organize and coordinate community-marketing events to improve our presence and visibility in the community and generate new relationships and business opportunities

v Attend fairs, trade shows and other events in line with the services offered by the company, represent the company in private care networking group and other networking events

v Develop the marketing action plan in concert with the Director by assessing community needs

v Accurately generate required reports including weekly schedule, Marketing Action Plan etc.

v Carries out other duties as assigned by management.

Required Skills and Experience

Associate degree in Marketing, communications and/or Healthcare-related field or experienced CNA or HHA with Outreach or sales background

Experience with public speaking is preferred but not required

Minimum of two years experience in the Homecare industry

Strong computer skills and proficient with Microsoft Office (Word, Excel, PowerPoint and Outlook) applications, and other healthcare industry-related software

Ability to listen and communicate clearly, fluently & diplomatically, both orally & in writing

Ability to plan, organize, prioritize, and complete work activities within deadlines

Personal Attributes

A passion for care and client service

Strong interpersonal skills, cordial and friendly demeanor

Ability to establish rapport and build trust both with company staff as well as with referral sources and prospective clients

Self-motivated with ability to thrive with minimal direct supervision

Present a well-groomed image that reflects the professionalism of the business

Ability to remain flexible, resilient, calm and maintain a sense of humor in all situations

Compensation

Base salary, mileage and commissions.

Job location: Marshfield MA