Job Description

Who are we?

We’re passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other. Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). At J Public Relations, we’re incredibly intentional about our company culture and are proud to have been recognized most recently by PR News Best Places to Work, New York Observer PR Power 50 and PR Couture Spotlight Agency of the Year (to name a few). We believe in a work-life blend, where you'll be empowered to continue learning and growing through mentorship, trainings and retreats, along with a connected company culture.

Who are you?

Creative, collaborative, connected. You strive to be your best, and help others be their best. You’re driven, savvy, and solution-oriented. Motivated and passionate, our teams continue to find ways to ideate and innovate, bring client service to a whole new level. If this sounds like you, then please read on!

The Role

As the Social Media Manager, you are a detail-oriented, mid-level leader and go-to within the Social Media team.  You act as an Account Lead on smaller social accounts, and provide coaching and guidance to one or more direct reports within the agency. You’ll sign off on day-to-day account work and use your account experience and industry foresight to assist with client relations and client management, leading sometimes nuanced conversations, both in-person and over the phone. 

Duties and Responsibilities 

Account + Client Management

• Lead the development of social media strategies, creative activations, and social content pillars for individual accounts
• Assist in the execution of approved social media strategies and activations, with close adherence to timelines and budgets, as well as proactive internal and client- facing communication
• Collaborate with JPR teams on influencer initiatives to monitor KPIs, building tracking systems, and report on efforts to client contacts
• Occasionally assist with developing new social media business proposals and presentations, and participate in new business efforts where appropriate
• Develop and deliver regular updates to client through in-person presentations, conference calls, and written communications
• Deepen agency relationships with influencers, potential brand partners, and travel industry players
• Develop strong relationships with internal team, agency partners, industry network, and of course, clients
• Monitor client satisfaction and take appropriate action to resolve client issues and concerns

Paid Social

• Serve as the point person for paid social media efforts client accounts, making sure organic efforts are supported and maximized, with ad spend to increase results. Develop strategies for social and PPC ads, and monitor and maximize results 
• Provide recommendations for client ad budgets, overseeing said budgets, flighting for all managed platforms, managing bid strategy, and campaign optimizations
• Define requirements, tasks, and resources associated with paid social strategy and execution: includes account structure, bid management, targeting, budget management, landing page optimization, analytics and tracking, ROI and retention recommendations
• Regularly identifying one-off paid opportunities for clients (i.e. Readers’ Choice Awards, link-building, etc.) and create plans and action items for implementing a paid effort that can be distributed to team members and clients for easily implementation
• Oversee the full implementation of the Facebook pixel on client’s website and navigate conversations with the client, website team, and booking engine (providing the client’s internal team with guidelines for placement)

Reporting

• Final review of data across several social media platforms and create monthly, bi-annual, or annual reports to develop data-driven analysis for insights, 
• Propose and implement new ways to classify and organize data to gain actionable insights into organic post performance
• Collaborate with clients’ third party agencies to coordinate implementation and access to any necessary tools (i.e.Google Analytics, Pixel implementation, etc.). 
• Help to make sure any conversion tracking is correctly in place to measure results.
• optimizations, and future strategy development 
• Facilitate audits for clients tied to overall social media presence including organic and paid social media
• Continually tweak and update reporting processes and reports as new tools for measurement become available.

Content Production

• Lead content creation (video, photography, graphic) at on-property shoots + content missions: planning, executing, editing post-production, client delivery
• Review content mission shot list and itinerary
• Approve models/influencers for content shoots
• Help establish client’s social brand and consistently delivers on-brand copy and content to support their aesthetic and voice
• Manage copywriting of captions and campaigns
• Initiate partnerships, promotions, collaborations, ambassador programs, etc and coordinate content, deliverables and execution
• Publish content and copy that sparks engagement
• Oversee post-production on all content shoots in Adobe Lightroom and Adobe Photoshop

Team Leadership

• Begin managing a postgrad as a direct report, offering coaching, career guidance and support
• Potentially act as an Account Lead on designated accounts, distributing work and ensuring deadlines are met and clients are satisfied

Other

• And other tasks, projects, or duties as required

Experience

• College Degree required
• 5 - 7 years of experience with digital marketing and/or social media, with a minimum of 2-3 years of experience leading projects on social accounts 
• Proficient using tools to measure social media ROI and create reporting such as Hootsuite, Sprout Social, and Google Analytics
• Proficient using content management tools such as HeyOrca, Sprout Social, etc.
• Proficient implementing paid social media campaigns on Facebook and Instagram
• Proficient editing photos (Adobe Photoshop & Lightroom)
• Proficient in Facebook Business Manager, Power editor, Ads Manager, Microsoft Office, Outlook, Canva
• Agency experience preferred
• Travel and/or hotel industry experience preferred

Requirements

• Computer skills, including Word and Excel in a Microsoft Windows environment
• Excellent oral and written communication skills
• Excellent interpersonal skills
• Excellent organizational skills
• Must be able to identify and resolve problems in a timely manner
• Must be able to work well in a team environment
• Analytical thinking to drive results and strategies
• Solid understanding of Facebook, Twitter and Instagram
• Solid understanding of Influencer engagement

If the above description sounds like you and fits your background, apply online at www.jpublicrelations.com/connect to join the J Public Relations team today! 

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa. 

EQUAL EMPLOYMENT OPPORTUNITY J Public Relations strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law. 

HIRING PRACTICES The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. 

J Public Relations recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. J Public Relations may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.

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