Job Description

In the position of part-time Digital Marketing Coordinator, you will work with the Demand Division, providing support to the Director of Marketing and the VP of Demand. This is a junior-level position with unlimited growth opportunities for the right candidate. We're seeking a collaborative team member with a friendly work style, who's organized, tech-savvy, able to effectively multi-task and prioritize, and take initiative. In this role, you will assist in the day-to-day tasks that contribute to the development and execution of multi-platform marketing campaigns. You will work closely with the Director of Marketing, and the VP of Demand to ideate, plan and execute digital marketing projects.

RESPONSIBILITIES:

• Set up and monitor digital ad campaigns, report on KPIs, and recommend areas of improvement.
• Update our company websites (WordPress)
• Design and implement landing pages using industry best practices (WordPress and/or Hubspot)
• Collaborate with the marketing team to provide data, insights and recommendations for optimization towards marketing goals, campaign ad spend, and campaign funnels across digital channels
• Track and analyze web traffic and conversions using Google Analytics
• Analyze social media metrics
• Propose unique and thoughtful solutions to both short-term and long-term development goals
• Support in the distribution and marketing of ISA’s content to establish thought leadership and generate leads
• Compile “knowledge bases” with current industry news from the following verticals – cannabis, auto, grocery, retail, tech, marketing & advertising
• Compose and schedule social media posts and assist
• Attend client calls and summarize call notes as needed
• Research and provide background summary on prospective clients
• Proofread proposals
• Keep assets (graphics and documents) organized and updated and ensure the most updated versions are distributed to the teams
• Keep company directories updated with new capabilities and products
•  Administrative and other and clerical tasks as needed

Qualifications

• 2+ years experience with WordPress
• 2+ years experience running digital ad campaigns (Facebook, Google, LinkedIn)
• Working knowledge of SEO
• 2+ years experience with Google Analytics
• Experience with Hubspot a plus
• Proven problem-solving skills and an “out-of-the-box” thinking style
• Proficient in Microsoft Office, including Excel and Word
• Extremely organized with an ability to prioritize in a fast-paced environment
• Highly responsive with strong interpersonal and written/verbal communication skills
• Background in Market Research a plus

Additional Information

We don’t want to brag, but working here is awesome! And it’s because of people just like you. If you don’t feel that you make our place even more awesome with your creativity, humor, and hard work, no worries, but don’t apply. If YOU can raise the average by being here, join us and we will treat you like the rock star you are – every day.