Company at a glance
We are a leader of the interactive video experience market, specializing in the production of live video, global distribution of video to digital fans, and interactive engagement of the fan in a way that brings the at-home audience to the arena and at unparalleled scale. Our award-winning technology helps our customers, including the world’s largest networks, sports leagues, bands, and celebrities, unlock direct relationships with their audiences using broadcast-quality content that is interactive at its core. We are a global company that is headquartered in New Jersey, USA and has offices in New York, Seoul, Hasselt and Singapore.
Responsibilities:
- Work in close collaboration with the Studio Business Line and Product Manager to define the product communication and lead generation strategy
- Coordinate recurring product updates on our social channels and other publications such as newsletters, webinars, …
- Organize our product update webinars and provide the content for other speaking opportunities at conferences and tradeshows
- Finetune the Studio product messaging on our website to enhance our Search Engine Optimization results and conversions to requests for demo or trials
- Review and optimize our paid campaigns strategy for Studio in collaboration with our marketing team
- Coordinate the follow-up on demo and trial requests with the sales team
- Support the Studio product team in contributing to and maintaining our product knowledge base
- Analyze any product marketing efforts’ metrics and improve lead generation results
Qualifications:
- 5+ years of product marketing, goto market and lead generation experience in service of a similar digital cloud platform
- You have a deep understanding of the remote production live streaming market, its technology, processes and tools.
- You're a data-driven executor. You measure results on efforts and drive improvements forward based on the data.
- You are customer empathetic. You adapt your messaging approach to the different audiences our customers and prospects have touching Studio
- You have great English technical writing skills and a young, dynamic style. You appreciate the leverage good writing has in calling readers to action.
- You're a great communicator. You make sure the internal product organization understands your next milestones and what contributions are expected.
- You’re a team player.
Benefits & Perks:
- Outstanding medical, dental, disability, and life insurance benefits
- 401(k) plan with Company Match
- Equity - Stock Options
- School loan support
- Flexible work location and hours
- Unlimited PTO
- Industry-leading maternal and paternal leave program
- Opportunity to work with a world-class team of business leaders and entrepreneurs