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Studio Product Marketing and Leads Generation Manager

JFR Staffing

Studio Product Marketing and Leads Generation Manager

National
Full Time
Paid
  • Responsibilities

    Company at a glance

    We are a leader of the interactive video experience market, specializing in the production of live video, global distribution of video to digital fans, and interactive engagement of the fan in a way that brings the at-home audience to the arena and at unparalleled scale. Our award-winning technology helps our customers, including the world’s largest networks, sports leagues, bands, and celebrities, unlock direct relationships with their audiences using broadcast-quality content that is interactive at its core. We are a global company that is headquartered in New Jersey, USA and has offices in New York, Seoul, Hasselt and Singapore.

    Responsibilities:

    • Work in close collaboration with the Studio Business Line and Product Manager to define the product communication and lead generation strategy
    • Coordinate recurring product updates on our social channels and other publications such as newsletters, webinars, …
    • Organize our product update webinars and provide the content for other speaking opportunities at conferences and tradeshows
    • Finetune the Studio product messaging on our website to enhance our Search Engine Optimization results and conversions to requests for demo or trials
    • Review and optimize our paid campaigns strategy for Studio in collaboration with our marketing team
    • Coordinate the follow-up on demo and trial requests with the sales team
    • Support the Studio product team in contributing to and maintaining our product knowledge base
    • Analyze any product marketing efforts’ metrics and improve lead generation results

    Qualifications:

    • 5+ years of product marketing, goto market and lead generation experience in service of a similar digital cloud platform
    • You have a deep understanding of the remote production live streaming market, its technology, processes and tools.
    • You're a data-driven executor. You measure results on efforts and drive improvements forward based on the data.
    • You are customer empathetic. You adapt your messaging approach to the different audiences our customers and prospects have touching Studio
    • You have great English technical writing skills and a young, dynamic style. You appreciate the leverage good writing has in calling readers to action.
    • You're a great communicator. You make sure the internal product organization understands your next milestones and what contributions are expected.
    • You’re a team player.

    Benefits & Perks:

    • Outstanding medical, dental, disability, and life insurance benefits
    • 401(k) plan with Company Match
    • Equity - Stock Options
    • School loan support
    • Flexible work location and hours
    • Unlimited PTO
    • Industry-leading maternal and paternal leave program
    • Opportunity to work with a world-class team of business leaders and entrepreneurs