POSITION OVERVIEW:

As a Marketing Associate you will play a pivotal role in supporting the marketing team's efforts to drive brand awareness, generate leads, and facilitate the successful launch of new medical devices. You will work closely with cross-functional teams to execute marketing campaigns, develop compelling content, and analyze market trends to inform strategic decisions.

Key Responsibilities:

• Campaign Execution: Collaborate with the marketing team to plan, execute, and optimize multi-channel marketing campaigns aimed at target audiences, ensuring alignment with overall marketing objectives.
• Content Development: Create engaging content for various marketing materials including brochures, website content, social media posts, press releases, and presentations, adhering to brand guidelines and regulatory requirements.
• Product Launch Support: Assist in the development and implementation of product launch plans, including coordinating promotional activities, organizing events, and creating sales enablement tools to support the commercialization process.
• Digital Marketing: Manage digital marketing initiatives such as email campaigns, social media management, search engine optimization (SEO), and online advertising to enhance brand visibility and drive traffic to digital platforms.
• Collaboration: Work closely with cross-functional teams including product development, sales, regulatory affairs, and clinical to ensure marketing initiatives are aligned with business objectives and regulatory requirements.
• Performance Analysis: Track and analyze marketing metrics and KPIs to evaluate the effectiveness of campaigns, identify areas for improvement, and provide actionable insights to optimize marketing strategies.
• Compliance: Ensure all marketing activities comply with industry regulations, company policies, and ethical standards, maintaining a thorough understanding of relevant guidelines and requirements.
  

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 1-3 years of experience in marketing, preferably within the medical device or healthcare industry.
• Strong written and verbal communication skills with the ability to create compelling content.
• Proficiency in Microsoft Office Suite and experience with marketing automation and analytics tools.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
• Excellent organizational skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Collaborative team player with strong interpersonal skills and the ability to build relationships across functional teams.

Benefits:

• Competitive salary
• Comprehensive healthcare benefits package
• Retirement savings plan
• Paid time off and holidays
• Professional development opportunities
• Employee discounts on company products