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Sales and Marketing Coordinator

Prairie Meadows

Sales and Marketing Coordinator

Rochester, MN
Full Time
Paid
  • Responsibilities

    Premier Senior Living Community offering independent living, assisted living and memory care has an immediate opportunity for a Community Relations Coordinator. 

    The Community Relations Coordinator delivers Red Carpet Treatment through the marketing and leasing of Community apartments. The Community Relations Coordinator will work closely with the Manager as a strong team player to make sure the Community is operating at 100% occupancy. This position requires being on call weekends and/or evenings to accommodate prospects and family visits, internal and external marketing events as requested.

    Responsibilities include, but are not limited to:

    • Achieve and maintain 100% occupancy, with a waiting list by marketing and showing apartments, and maintaining referral sources.
    • Develop a 3-month marketing plan and achieve assumptions stated in the business plan.
    • Manage inquiry data base documenting daily/weekly activity.
    • Manage community website with monthly changes, move-in promotions and event photos.
    • Complete weekly marketing report and submit to supervisors every Thursday by 10 AM.
    • Prepare marketing materials for community tours and marketing events.
    • Prepare tour gifts to be available 24/7.
    • Conduct a minimum of 15-20 referral visits weekly to maintain a steady flow of inquiries.
    • Assist in developing a marketing budget and operate within these means.
    • Coordinate with Manager and Health Care Coordinator to schedule assessments and move-ins.
    • Potential to meet prospects on evenings and weekends to accommodate family schedules.
    • Provide education and presentations to the public both internally and externally.
    • Coordinate and develop approved, diverse advertising.
    • Must obtain and maintain a chauffeur’s license within 30 days of hire.
    • Comply with all regulations as they apply to Assisted Living certification.
    • Prompt and courteous response in answering incoming telephone calls.
    • Other duties assigned by the Manager.
    • Participation in local organizations to make the Community a value to the greater community and strengthen referral relationships.
    • Uphold confidentiality and Health Insurance and Portability and Accountability Act (HIPAA).
    • Participate in the twice monthly all-community marketing calls, mandatory meetings and coordinator meetings. Additional marketing conference calls may be added to overcome objections and improve occupancy.
    • Be a part of the safety team and other internal committees, as requested.
    • Assist in orientation of new residents to improve continuity of care and overall adjustment to Community life.
    • Write a monthly article for the Community newsletter, as requested.
    • Comply with all the Community policies.
    • Travel as required for to attend employee-development training and meetings.
    • Complete quarterly competitive analysis audits keep informed of the competition.
    • Other duties as assigned.

    Qualifications

    • A degree in business, marketing, public relations, communications or related area preferred
    • 2-4 years of experience in marketing, public relations and/or sales desired
    • Passion for working with the elderly required
    • Experience working with marketing plans, budgets, and advertisement purchasing a plus
    • Outstanding interpersonal and communication skills
    • Proven organizational skills
    • Professional confidentiality
    • Well-developed people skills
    • Problem solving skills
    • Calm, friendly demeanor

    We offer a competitive salary, full benefits and many more perks!

    If you have a passion for helping people and want to grow professionally, please send your resume to for immediate consideration.

    EOE