Automotive Digital Marketing Manager

Jim Riehl's Friendly Automotive Group

Automotive Digital Marketing Manager

Warren, MI
Full Time
Paid
  • Responsibilities

    Benefits:

    401(k) matching

    Competitive salary

    Dental insurance

    Employee discounts

    Health insurance

    Paid time off

    Vision insurance

    Jim Riehl’s Friendly Automotive Group is seeking an experienced Automotive Digital Marketing Manager. This role involves managing all online platforms to enhance visibility and engagement with our dealerships. The responsibilities include coordinating with OEMs and department heads to ensure compliance with incentives.

    The chosen candidate will oversee various digital platforms, encompassing websites, analytics, social media, security compliance, troubleshooting, and serving as the system administrator for all data impacting our online presence. Prior experience in a similar role is essential for this position.

    Key Responsibilities:

    Website Administration• Data Analytics

    Overseeing SEM/SEO Vendors

    Administering Vendor Marketing Activities

    Directing Social Media Marketing Efforts

    Reporting & Conducting Performance Evaluations

    Ensuring Compliance With OEM Standards

    Qualifications:

    Sales and Customer Service skills

    Online Reputation Management skills

    Online Marketing & Digital Marketing skills

    Experience in Social Media Management & Engagement

    Excellent Written and Verbal Communication Skills

    Analytical & Data-Driven Mindset with Experience in Google Analytics

    Ability to Create Targeted Email Marketing Campaigns & Newsletters

    Experience in Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

    Bachelor's Degree in Marketing, Business Administration, or a Related Field preferred

    Basic Graphic Design Skills & Familiarity with JavaScript & Adobe Photoshop is a plus

    All candidates are required to successfully complete a drug test, background check, and driving record verification. Beyond the potential for unlimited earnings, we provide comprehensive benefits including health, dental, vision, and life insurance, a 401(k) plan with a company match, paid vacation, and a professional work environment.