Job Description
JOB SUMMARY:
The Marketing Specialist is an integral part of the development and execution of marketing plans and materials to reach targets from brand awareness to product promotion. This positions develops marketing materials and liaising with sales teams and other departments to implement various internal and external sales and marketing communication tools. The position supports the Vice President of Marketing with understanding consumer behavior trends and generating creative marketing solutions.
JOB RESPONSIBILITIES:
· Assists with creating marketing materials for company website and other marketing platforms
· Partners with Merchandising and Engineering departments to ensure all brand standards are maintained
· Collaborates with Marketing leadership to ensure marketing deliverables follow the creative direction and align with the overall brand aesthetics
· Researches and analyses a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data. Presents findings to marketing teams to help guide the direction and activities of the department
· Conducts market research to find answers about consumer requirements, habits and trends
· In alignment with Marketing leadership, partners with outside agency(s) to execute and coordinate brand awareness and marketing efforts
· Creates and updates all product price books and catalogs in excel and PDF format
· Produces and edits material and trend videos for tradeshows
· Executes, acquires, organizes and manages all data libraries of digital marketing assets including product photography. Coordinates photoshoots with outside studios and ensures that the assets are stored and labeled to ensure efficient workflow
· Operates and maintains photography and studio equipment by providing basic, routine maintenance on cameras, lenses, etc.
· Designs new or existing schematics for new groups/items for Jonathan Louis Stationary product and key accounts
· Ensures quality work in a timely manner to keep pace with steady or urgent timelines
Company Description
We’re a national, fashion-forward furniture brand led by two hardworking visionaries with a dream that began decades ago: to create stylish furniture that was well-made and affordable. We proudly carry on the legacy of our original founder, Mr. David Harrow, whose incredible foresight and diligence in 1985 paved our way in becoming one of the largest furniture manufacturers in the United States. But there’s more behind that story. We’re a proud collective of passionate artists, designers, creators and builders -- many of whom have been with us since day one. We’re also moms, dads, sisters and brothers. Together, we make up Jonathan Louis, a family-owned and operated furniture manufacturer based in California delivering high quality, artfully designed pieces that are inspired by creativity, imagination, and, most of all, self-expression. Our countless configurations, colors, styles and fabrics help bring out your individual style, transforming you into the artist. After all, we’re not in the business to furnish our space -- it’s all about yours. Your style. Your statement.