OVERALL PURPOSE OF THE ROLE The Sales Funnel Copywriter will be crucial in crafting high-converting, persuasive copy for our marketing. This position focuses solely on writing the copy of the front-end sales page, email campaigns, and social media captions. The role is highly specialized and does not involve managing campaigns, setting up automation, or designing funnels. Responsibilities: COMPENSATION • $1,500-$2,000 per month based on experience • Access to high-quality training and education on copywriting, sales persuasion and real estate investing. DUTIES AND RESPONSIBILITIES • Sales Funnel & Email Copywriting: Write clear, compelling, and conversion-focused copy for sales pages, social media posts, and emails. Ensure that the copy aligns with the brand strategy and drives conversions effectively. • Research: Conduct in-depth research to understand the target audience and the specific offer, using these insights to craft relevant and persuasive copy. • Editing and Proofreading: Review and refine your copy to ensure clarity, grammatical accuracy, and alignment with the brand voice and messaging guidelines. Ensure that all content meets high-quality standards before submission. • Feedback Integration: Collaborate with the team to incorporate constructive feedback and refine copy based on project requirements. • Continuous Improvement: Stay updated on industry trends, copywriting techniques, and best practices to continuously enhance the effectiveness of your copy. MEASURES OF SUCCESS / KPIs INPUTS • Quality of Copy: It will be evaluated based on creativity, clarity, and adherence to brand guidelines. Feedback from team members will be considered. • Conversion Metrics: Track and measure performance through key metrics such as conversion rates, open rates, click rates, and revenue influence. • Timeliness: Consistently meet deadlines for copy submission and project milestones. Ensure timely delivery of content for all funnel elements. • Innovation and Creativity: Contribute unique and effective ideas that drive engagement and conversion within the funnel structure S.M.A.R.T Goal for Sales Funnel Copywriter • Specific: Develop and implement copy that enhances the effectiveness of the marketing campaigns. • Measurable: Write copy that helps us hit our minimum key performance indicators, such as conversion rates for the front-end sales page, order bumps, and upsell VSLs. • Achievable: Utilize data-driven insights, feedback from the team, and A/B testing methods to refine and optimize copy effectiveness. • Relevant: Improve the quality and impact of sales funnel copy to directly contribute to the company's revenue objectives. • Time-bound: Accomplish these improvements within three months, with monthly reviews to track progress and adjust strategies as needed. Qualifications: EXPECTATIONS FOR THE SALES FUNNEL COPYWRITER TASKS • Consistency: Deliver high-quality copy consistently, maintaining the brand's voice and tone across all sales funnel elements. • Proactivity: Actively participate in creative discussions, offer innovative solutions, and take initiative in task management. • Collaboration: Work closely with other team members to ensure cohesive and integrated funnel execution. • Professional Development: Engage in continuous learning and skill development to stay current with industry trends and enhance writing capabilities. STANDARD WORK - DAILY ROUTINE • Communication: Maintain responsive communication, responding to messages within 2-4 hours unless designated as urgent. Prioritize clarity and efficiency in communications. • Weekly Standup Calls: Meet with the team once a week for a stand-up call to discuss the week's tasks. • Task Management: Check Monday daily for assigned tasks, prioritizing them based on deadlines and importance. Ensure all tasks are completed to a high standard and promptly, providing updates as needed. Compensation: $1,500 - $2,000 monthly
• COMPENSATION • $1,500-$2,000 per month based on experience • Access to high-quality training and education on copywriting, sales persuasion and real estate investing.DUTIES AND RESPONSIBILITIES • Sales Funnel & Email Copywriting: Write clear, compelling, and conversion-focused copy for sales pages, social media posts, and emails. Ensure that the copy aligns with the brand strategy and drives conversions effectively. • Research: Conduct in-depth research to understand the target audience and the specific offer, using these insights to craft relevant and persuasive copy. • Editing and Proofreading: Review and refine your copy to ensure clarity, grammatical accuracy, and alignment with the brand voice and messaging guidelines. Ensure that all content meets high-quality standards before submission. • Feedback Integration: Collaborate with the team to incorporate constructive feedback and refine copy based on project requirements. • Continuous Improvement: Stay updated on industry trends, copywriting techniques, and best practices to continuously enhance the effectiveness of your copy.MEASURES OF SUCCESS / KPIs INPUTS • Quality of Copy: It will be evaluated based on creativity, clarity, and adherence to brand guidelines. Feedback from team members will be considered. • Conversion Metrics: Track and measure performance through key metrics such as conversion rates, open rates, click rates, and revenue influence. • Timeliness: Consistently meet deadlines for copy submission and project milestones. Ensure timely delivery of content for all funnel elements. • Innovation and Creativity: Contribute unique and effective ideas that drive engagement and conversion within the funnel structureS.M.A.R.T Goal for Sales Funnel Copywriter • Specific: Develop and implement copy that enhances the effectiveness of the marketing campaigns. • Measurable: Write copy that helps us hit our minimum key performance indicators, such as conversion rates for the front-end sales page, order bumps, and upsell VSLs. • Achievable: Utilize data-driven insights, feedback from the team, and A/B testing methods to refine and optimize copy effectiveness. • Relevant: Improve the quality and impact of sales funnel copy to directly contribute to the company's revenue objectives. • Time-bound: Accomplish these improvements within three months, with monthly reviews to track progress and adjust strategies as needed.