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Marketing Coordinator (Design)

JuneShine Hard Kombucha

Marketing Coordinator (Design)

San Diego, CA
Full Time
Paid
  • Responsibilities

    WORKING DIRECTLY WITH THE CHIEF CREATIVE OFFICER, MARKETING COORDINATOR WILL PROVIDE A VITAL ROLE IN THE EXECUTION OF OUR DAY TO DAY MARKETING STRATEGY. THE MARKETING COORDINATOR WILL ASSIST THE CCO, DESIGN TEAM AND SALES TEAMS ACROSS A VARIETY OF PROJECTS INCLUDING GRAPHIC DESIGN COORDINATION, POS RETAIL MARKETING, MERCHANDISING, AMBASSADOR TEAM COORDINATION, PR, EMAIL CAMPAIGNS, AND WEB DESIGN.

    • Merchandise
      • Assist CCO and design team to manage merchandise production, inventory management, and sales reporting
    • Graphic Design
      • Coordinate between design team, sales team, marketing team, and events team to manage graphic design project pipeline
    • Ambassador Team
      • Assist CCO in coordinating the ambassador team
    • Sales / POS Retail Marketing
      • Assist CCO, design team and sales team to produce and coordinate sales marketing materials and POS retail marketing materials
    • Email Campaigns
      • Assist CCO and design team to create and execute mailchimp campaigns
    • Website
      • Work with freelance team to optimize website functionality
      • Coordinate online merch inventory
      • Coordinate and update store locator
      • Update product / ambassador pages
    • PR
      • Coordinate with CCO and PR team to execute PR strategy

    Skills/Experience  Required

    • 2-3 years marketing experience
      • Graphic Design
        • Adobe Suite Proficiency (Photoshop, Premiere Pro, Illustrator)
      • Inventory Management
      • Marketing Materials Sourcing
      • POS Retail Marketing
      • Email Campaigns
      • Basic web design
      • PR

    JUNESHINE DESCRIPTION

    JuneShine purpose: Quench the thirst of the active, healthy, and adventurous spirit, while positively impacting the environment.

    Our business: Frustrated with the lack of alcohols that cater to our healthy, outdoors driven lifestyle, we decided to make our own. While most alcohols contain GMOs, high fructose corn syrup, and food coloring, we sought to make the healthiest, naturally sourced product. Our kombucha is a jun kombucha, made from green tea and honey, whereas normal kombucha is produced with black tea and sugar. We realized that we were not alone in seeking a natural alcohol. Beer preference is at an all-time low, and wine and spirits continue to see low digit year over year growth. The alcohol class exhibiting double digit growth is the near beer class (spiked seltzer, hard cider, etc), hence the recent acquisitions of companies such as Spiked Seltzer, Virtue Cider, and venture investments such as Cavu Venture's investment in Mighty Swell Sparkling Cocktails.

    Our goals: rapid growth, contingent upon two strict conditions: 1. We do not sacrifice quality of our product. 2. We do not sacrifice quality of our culture.

    Our culture: We derive much of our management policy from a book we give you upon hiring, ‘Let My People Go Surfing', by Yvon Chouinard (founder, owner, Patagonia). Our policy is to allow workers flexible hours, provided the work gets done with no negative impact on others. Our ‘let my people go surfing' policy demands that we hire very unique individuals; those with a combination of self motivation, self discipline, and energy.