Our client, a manufacturing and eCommerce brand, is seeking a data-driven Email Marketing Manager with expertise in creating high-performing email campaigns that drive conversions and customer engagement.

The ideal candidate will be responsible for owning and executing the company’s email marketing strategy, producing visually compelling content, tracking performance metrics, and continuously optimizing campaigns to increase open rates, clicks, and revenue from email channels.

Responsibilities:

• Plan, build, and manage all email campaigns, including promotional blasts, lifecycle automations, and transactional emails across customer segments.

• Develop content strategy and creative direction for emails, including writing copy, selecting imagery, and ensuring mobile-friendly, on-brand visuals.

• Monitor campaign performance using key metrics such as open rates, click-through rates, bounce rates, and conversions, and make data-backed adjustments.

• Conduct A/B tests on subject lines, send times, creative assets, and call-to-action buttons to optimize engagement and ROI.

• Segment audiences based on purchase behavior, lifecycle stage, and engagement history to deliver highly targeted and personalized messaging.

• Collaborate with the design team to ensure all creative assets meet quality standards and align with campaign goals.

• Manage email tools such as Klaviyo, Mailchimp, or equivalent platforms, ensuring deliverability and compliance with CAN-SPAM and GDPR.

• Provide regular reporting and insights to leadership on campaign results, trends, and recommended improvements to support broader marketing goals.

Qualifications:

• 3+ years of experience in email marketing, preferably for a DTC or eCommerce brand in the consumer electronics or retail space.

• Proven track record of increasing email performance metrics—especially opens, clicks, and conversions—through data-driven strategy.

• Hands-on experience with email marketing platforms such as Klaviyo, Mailchimp, HubSpot, or similar tools.

• Strong design sensibility and the ability to develop engaging visual email content, using tools like Canva, Adobe Suite, or Figma.

• Proficiency in analyzing email analytics and interpreting performance dashboards to optimize campaigns in real time.

• Understanding of customer segmentation, email list hygiene, and lifecycle marketing strategies.

• Excellent writing and editing skills with a sharp eye for subject lines, CTAs, and persuasive messaging.

• Highly organized, collaborative, and self-motivated with the ability to manage multiple campaigns on tight timelines.

Location: Edison, NJ
Salary: $80K