Junior Social Media & Content Producer

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Off the Grid

Junior Social Media & Content Producer

San Francisco, CA
Full Time
Paid
  • Responsibilities

    Create Content for the Bay Area’s Most Beloved Food Community

    Are you a digital-native storyteller with a passion for food culture? Do you live on social media, know what makes content pop, and have a knack for building engaged online communities?

    Off the Grid is seeking a Junior Social Media & Content Producer to bring our food community to life across every digital channel. You’ll be the voice behind our social feeds, the producer behind our video content, and the connector between our vibrant market experiences and the audiences who love them.

    For 15 years, we’ve been the heartbeat of the Bay Area’s food scene—from our iconic night markets that launched countless food entrepreneurs to our innovative placemaking initiatives that turn ordinary spaces into extraordinary community experiences.

    About Off the Grid

    Off the Grid has been at the forefront of building food driven community spaces since 2010. Best known for hosting some of the Bay Area’s biggest recurring night markets, Off the Grid has evolved into a dynamic placemaking platform that unlocks the value of public and private spaces for our customers through blending curated food experiences, temporary event production, and experiential elements.

    Your Role: Digital Content & Community

    Reporting to the Marketing Manager, you’ll own the day-to-day content production and community engagement that keeps Off the Grid’s digital presence vibrant and growing. This is a hands-on production role—you’ll be shooting, editing, writing, posting, and engaging every day. You’re not managing strategy from a distance; you’re in the markets with your phone, capturing the energy of our food community and turning it into content that drives engagement and revenue.

    What You’ll Own

    Social Media Content Production

    • Produce and publish content across Instagram, Facebook, LinkedIn, TikTok, and YouTube—including Reels, carousels, stories, and short-form video
    • Shoot and edit video and photo content on-location at markets and events
    • Write compelling captions that reflect Off the Grid’s brand voice and drive engagement
    • Maintain and execute the social media content calendar in coordination with the Marketing Manager
    • Monitor trends and adapt content formats to capitalize on what’s working on each platform
    • Write and build DTC newsletters (2–3 per week) in Mailchimp/ActiveCampaign, including weekly market updates and campaign-driven sends
    • Build drip campaign email sequences designed by the Growth Marketing Lead in ActiveCampaign
    • Track email performance metrics (open rates, click rates, conversions) and report monthly
    • Coordinate with the B2B newsletter owner to align messaging across audience segments
    • Own daily community management cadence (30–45 minutes): respond to comments, DMs, and mentions across all platforms within 4 hours
    • Reshare and amplify food creator content to build creator loyalty and community connection
    • Monitor and respond to reviews on Yelp, Google, and other reputation platforms
    • Conduct weekly social listening scan using Mention: flag stories, respond to mentions, identify campaign opportunities
    • Identify user-generated content opportunities and community stories worth amplifying
    • Manage the ongoing creator feature content series—41 creators and growing—coordinating with the designer on graphics and scheduling publication across newsletter and social
    • Produce creator spotlight videos, interviews, and behind-the-scenes content at markets
    • Maintain the creator content database and track publication pipeline
    • Track social media analytics across all platforms and produce monthly performance reports
    • Support the Marketing Manager with data for campaign retrospectives and sales enablement updates
    • Maintain Active Campaign contact tagging and list management as directed by the Growth Marketing Lead
    • Update website content pages as needed in coordination with the team
    • 1–3 years in social media content creation, digital marketing, or a related role
    • Demonstrated portfolio of social media content you’ve produced (personal or professional)
    • Experience shooting and editing short-form video (Reels, TikToks, YouTube Shorts)
    • Proficiency writing for social platforms—you understand what works on each channel
    • Genuine enthusiasm for food culture, local food scenes, and community building
    • Comfort working on-location at outdoor markets, food events, and production environments
    • Appreciation for diverse culinary traditions and the entrepreneurs behind them
    • Proficiency in Instagram, TikTok, Facebook, LinkedIn, and YouTube content tools
    • Video editing skills (CapCut, Adobe Premiere Rush, or similar mobile-first editing tools)
    • Experience with email marketing platforms (Mailchimp, ActiveCampaign, or similar)
    • Working knowledge of social media analytics and scheduling tools (Meta Business Suite, Later, or similar)
    • Basic graphic design skills or comfort working with templates in Canva or Figma
    • Highly “online”—you naturally follow trends, understand platform algorithms, and know what makes content shareable
    • Self-starter who can manage a daily content cadence without constant oversight
    • Strong organizational skills to juggle multiple content streams and deadlines
    • Collaborative mindset—you’ll work closely with our designer, marketing manager, and food creators
    • Location: San Francisco, CA (local candidates only—you’ll be on-site at markets regularly)
    • Reports to: Marketing Manager
    • Team: Work alongside our designer, marketing manager, and growth marketing lead
    • Schedule: Monday–Friday with some evenings/weekends during market events and peak seasons
    • Travel: Occasional within the Bay Area to market locations (less than 25%)

    Email & Newsletter Production

    Community Management & Reputation

    Creator Content Pipeline

    Analytics, Reporting & Platform Support

    What We’re Looking For

    Core Experience

    Food Industry Passion

    Technical Skills

    Personal Qualities

    What to Expect

    This role requires comfort working in outdoor market environments, occasional lifting up to 20 pounds, and flexibility to capture content during evening and weekend events during peak seasons.

    Ready to Create with Us?

    If you’re a digital-native content creator with food industry passion and an instinct for what makes communities tick online, we’d love to see your work and hear how you’ll help us bring the Bay Area’s most beloved food community to life across every screen.