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E Commerce and Marketing Manager

KILLSPENCER INC

E Commerce and Marketing Manager

Los Angeles, CA
Full Time
Paid
  • Responsibilities

    Job Description

     

    1. E-COMMERCE PRODUCT MANAGEMENT

    • Managing and merchandising e-commerce webstore on a daily basis

    • Uploading new products, curating online content for new campaigns via Shopify backend

    • Updating Shopify backend with SEO

    • Managing digital inventory of thousands of product images, lifestyle photoshoots, and videos

    • Organizing monthly product launch calendar

     

    1. CONTENT MANAGEMENT

    • Creating assets for email marketing, social marketing, and other channels, while incorporating brand guidelines in all areas

    • Work closely with design to execute different marketing campaigns and strategies (product packaging, marketing material, or any other graphics needs)

    • Concept, ideate, and manage freelance photographers to create assets for seasonal product stories and content for product pages, look books, catalogs, ecommerce, email, public relations, and social marketing and print.

     

    1. DIGITAL MARKETING

    • Copywriting content across website, email newsletter, social advertising

    • Setting up and scheduling email campaigns and triggered emails in Mailchimp

    • Curating, posting and tracking analytics for social media channels

    • Ideate, prepare and manage all current and new e-commerce and digital strategies and campaigns to increase e-commerce sales and brand awareness

    • Prepare weekly marketing agendas and monthly/quarterly/annual reports based on analysis of consumer data

    • Allocate and manage monthly marketing advertising budget for new product launches

    • Set up and manage all digital marketing campaigns (retargeting and acquisition) across FB/Instagram/Web banners (ex: create audiences with Facebook Manage to optimize social reach)

    1. PR MANAGEMENT

    • Primary point of contact for all press outreach and media requests, while tracking press hits.

    • Writing and distributing press releases to key media to increase brand recognition, for product launches, and for seasonal stories/editorials.

    • Coordinating product samples to media for editorial consideration and photoshoots.

    • Scheduling and facilitating media interviews with owner/founder Spencer Nikosey

    Company Description

    KILLSPENCER® originated in 2009 as a personal project of Los Angeles-based industrial designer Spencer Nikosey to locally craft the perfect sustainable and waterproof backpack. With high demand for his designs from his peers at ArtCenter College of Design, Spencer's passion quickly blossomed into a full-time business. A craftsman at heart, Nikosey and his team of master artisans strive to bring a high level of performance, functionality, and quality to every meticulously handmade product. Featuring a selection of luxury travel, tech, and athletic accessories, all goods are designed, developed, manufactured, and sold out of Los Angeles HQ and Workshop. Constantly on the search for innovative materials and processes, whether new or historical, KILLSPENCER® is dedicated to making products that will last the test of time.