Job Description

Serving 31,000 students in 59 schools across the state, KIPP Texas’ vision is to reach three times as many students in educationally underserved communities in this decade. Critical to achieving this vision is the role of the Chief Marketing/Engagement Officer (CMEO), who serves as the brand steward of the organization across regions and lives the core values in everything they do. As Chief storyteller, the CMEO ensures the organization creates an emotional and inspirational connection with its stakeholder audiences through joy and life-changing student, family and teacher impact stories. The CMEO oversees the creation, execution, and measurement of the KIPP Texas marketing strategy, provides functional oversight to the KIPP Texas Advocacy and Community Engagement Team, and sets the direction for and ensures execution of the organization’s student recruitment, student retention, and family engagement activities. The CMEO recruits, motivates and manages high-performing teams of both in-house and external talent.

WHAT DOES CMEO SUCCESS AT KIPP TEXAS LOOK LIKE?

• Current families and students are proudly and emotionally connected to their schools
• All audience stakeholders have pride and excitement in the brand
• Student recruitment and retention goals are achieved
• Press stories of positive, life-changing impact are published
• Families, teachers, board members and donors feel well-informed and engaged
• Internal “customer” departments rely on marketing as trusted advisor and collaborator
• Marketing processes are defined, understood, repeatable and sustainable
• KIPP is effectively engaged in a state legislative agenda, supporting KIPP’s national agenda, and is proactively engaging local government entities.

FIVE CORE RESPONSIBILITIES

Influence and set strategy, culture, and organizational direction of KIPP Texas as a member of the executive team (T2)

1. Own and steward the brand story and marketing strategy across all channels
2. Recruit and lead the marketing team and its partners
3. Achieve student recruitment and retention goals across regions
4. Advocacy and Community Engagement
5. Oversee, and serve as the filter, for all stakeholder communications

FIVE CORE KPIS

1. Brand perception/Net promoter score
2. Student and family retainment
3. Prospective student and family recruitment
4. Website performance
5. Stakeholder Engagement w/Communications

ADDITIONAL RESPONSIBILITIES

• Manage brand development and execution across all experiences, channels and assets
• Steward the KIPP Texas voice, culture and values to create a consistent, meaningful and differentiated position in a highly competitive K-12 educational market
• Oversee all aspects of marketing execution including advertising, public/government relations, advocacy and issues management, website/SEO, content, and social media
• Lead demand generation and campaign development to achieve student recruitment, retention and engagement objectives
• Establish stakeholder communications processes to ensure all audiences are effectively informed with accurate, timely and impactful information
• Serve as a responsive marketing collaborator, advisor and service provider to internal customers for needed assets such as messaging, content, collateral, and digital requirements
• Analyze education landscape in target markets and pivot strategies to grow market share
• Establish a spirit of transparency, accountability and ROI through dashboard as well as channel- and campaign-level reporting
• Lead, motivate, and inspire team
• Serve as a member of the KIPP Texas state-wide Sr. Leadership Team (Team Texas)

Qualifications

• 15+ years of senior marketing leadership experience
• 5+ years marketing leadership in education related organizations.
• Demonstrated experience leading branding campaigns that drive behavior change
• Proven leadership ability to own student recruitment and retention across Texas
• Passion for the KIPP Texas mission and shared commitment to the organization’s core values
• Demonstrated excellence in communication, from developing impactful messaging to accuracy in writing
• Natural collaborator with customer service mentality
• Advanced degree in marketing or related field

Additional Information

In addition to a competitive salary scale, a part of KIPP Texas’ competitive benefits options, KIPP offers all employees an $0 HMO plan for the employee only. In addition to our $0 plan, KIPP provides a $600 employer contribution towards a Health Savings Account and a variety of other supplemental benefits such as Dental, Vision, Short and Long-Term Disability, Pet Insurance, Life, etc.