The SR. PRODUCT SPECIALIST (SERVO AND ROBOT) will provide “pre-sales” technical support and sales/marketing assistance to MEAU Distributors in support of MEAU strategic product lines – Servos & Robots or Inverters, in an effort to achieve significant sales growth within a territory. Product Specialists act as liaison between Regional Sales and Marketing, and provide a local Marketing presence in the region, performing functions such as creating marketing collateral, creating and delivering sales training, and participating in local marketing events as the Servo & Robot or Inverter Subject Matter Expert (SME).
POSITION DUTIES AND RESPONSIBILITIES
Provide pre-sale technical support and sales/marketing assistance to distributors and MEAU sales personnel with a focus on strategic Mitsubishi product lines (Servos & Robots or Inverters). Technical support and sales/marketing assistance includes, but is not limited to, these activities:
Provide MEAU product, solution & service recommendations for distributors for key & targets customers.
Plan and lead joint sales calls with channel, per Distributor Sales Plans (DSPs), to expand customer base and maintain key customer relationships.
Serve as the escalated technical resource SME to assigned distributors.
Provide engineering and marketing documentation & tools from the MEAU “knowledge base” library.
Provide feedback in effort to develop technical/application notes, quick start guides, and other technical marketing materials where applicable.
Maintain current knowledge of new products and applications, through self-study, hands-on testing of demo units, and seminar attendance.
Participate in TSG seminars, training, and product introduction activities.
Provide technical product and solution configuration training to distributor Product Specialists and Application Engineers.
Support Marketing collateral such as Success Stories and Case Studies based on regional customer requirements and successes.
Create and deliver sales training to both external distributor as well as internal MEAU sales personnel.
Work with MEAU Product Marketing to request product enhancements based on technical comparison with our competitors, customer & industry requirements.
Communicate with Product Marketing to maintain knowledge of product release schedules and provide input on development for products and solutions necessary to capture additional market share.
Perform other duties as assigned.
SUPERVISORY/MANAGEMENT RESPONSIBILITIES
TRAVEL REQUIREMENTS
Required Skills Required Experience
BENEFICIAL SKILLS AND EXPERIENCE