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Digital Marketing Strategist

The Spark Group

Digital Marketing Strategist

New York, NY
Full Time
Paid
  • Responsibilities

    Job Description

    tSG is looking for an emerging Digital Strategist to assist in campaign planning, optimization, and reporting. The right candidate will be versed in social, search, and display advertising. The Digital Strategist will develop paid advertising strategies, discover audience insights, devise data-driven tests, and more on an ongoing basis to serve tSG’s clients.

  • Qualifications

    Qualifications

    Responsibilities:

    • Digital campaign planning, execution, and management for a wide range of clients
    • Deliver strategic data-based campaign optimizations
    • Benchmark, measure, and report campaign success
    • Uncover actionable insights regarding audiences, ad creative, platforms, etc.
    • Manage multiple ongoing projects and deadlines

    Skills & Qualifications:

    • 1-3 years of paid campaign planning, strategy, and/or reporting experience
    • Proficiency in Facebook, Instagram, and other social media advertising
    • Expertise running Google Ads Search, Display, and Video campaigns
    • Experience with conversion tracking and analytics platforms, such as Google Tag Manager and Google Analytics, is a plus
    • Flexibility and eagerness to identify, learn, and use new and emerging technologies

    Additional Information

    All your information will be kept confidential according to EEO guidelines.