Under the supervision of the Director of Marketing & Community Relations, the Kaniksu Community Health Marketing Coordinator will assist in developing and implementing the company's advertising, marketing & communications programs in order to build brand awareness, increase patient demand, and ensure clear communications regarding a variety of matters. Additionally, the Marketing Coordinator supports all internal communication initiatives and events. Option of hybrid schedule for the right candidate.
POSITION QUALIFICATIONS:
• Bachelor's degree in marketing/communications or relative experience preferred.
• 1-2 years' experience in marketing preferred.
• Creative mind with superb written and verbal communication skills.
• Keen eye for detail, ability to generate multiple and varied ideas, and ability to produce high quality content.
• Proficient computer skills, including web-based applications, design programs (including Adobe Cloud), and Microsoft office suite.
• Ability to learn new software quickly and multi-task effectively in a fast-paced environment.
• Minimal in-state travel may be required.
• Have a solution focused out look to tasks and issues.
• Critical thinker with excellent project management, and time management skills.
• Ability to comprehend and interpret competitor strategies and patient behavior.
• Excellent time management and critical thinking skills. Ability to gather data and convert it into meaningful analysis.
• Ability to maintain strict corporate confidentiality and HIPAA compliance.
• Consistent tact and graciousness in dealing with members of the public as well as continuous professionalism with patients and co-workers.
PRIMARY DUTIES AND RESPONSIBILITIES:
• Plan, execute and track marketing programs such as email, social media and content marketing.
• Create, proofread and edit copy for various marketing channels, ensuring consistent voice.
• Implement marketing plans that include; video, print, radio, and online content.
• Set up tracking systems for marketing campaigns and online activities.
• Conduct market research to identify trends and marketing opportunities.
• Develop and manage all internal communication systems.
• Create, maintain and strengthen the organization's overall brand through all media avenues.
• Manage print contractors and other promotional vendors.
• Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports.
• Manage the content of the company website to ensure dynamic, current and relevant content.
• Review web analytics on an ongoing basis and generate monthly reports regarding site traffic.
• Manage social media sites and keep them current.
• Performs other duties and assumes other responsibilities as apparent or assigned, including mutually agreed upon objectives.