Kanopy is a video streaming platform that brings people together through film. By partnering with universities and libraries, we've made it possible to offer free access to the world's top film collection for millions of people. We're growing at an incredible rate and are looking for the right Digital Marketing Specialist to come and join our team as we continue to scale our efforts.
At Kanopy, we really believe in the power of film. We are looking for a Digital Marketing Specialist who is responsible for integrated campaign management and execution across all digital channels to propel both classic and modern motion pictures that spark discourse, raise awareness, and educate the world through the most accessible form of media: film. This role will own all aspects of the global B2B & B2C growth marketing digital channel strategy to drive SEO, email performance, and social planning, execution and reporting. This position reports directly to the Senior Director of Marketing and will play a crucial role in achieving business goals for the next 12 months and beyond.
WHAT YOU NEED
Strong project management skills. You're organized and able to keep a project on track to meet timelines
Experience with audience creation and list management
Experience in Pardot Lead gen integration; set-up progressive profiling, improve lead scoring, build out if/then/and/or campaigns and create dashboards to provide visibility into results, measure effectiveness, and provide alternate strategies if needed
Ability to build email workflows, leveraging triggers and events to segment audiences
Develop captive copy and experience across B2B and B2C email marketing, paid search, social, blog and digital advertising
Go-to resource for technical implementation of a complex email program with lifecycle campaigns, batched ad hoc sends, and personalized push notifications
Coordination of email automations and journeys, including planning, asset gathering, building, approvals, scheduling, QA, and execution of test sends and deployments
Collaborate cross-functionally with teams like Product, Design, and Engineering to improve marketing operations and efficiently scale the notifications program
Develop and produce technical/video materials for the business audience (white papers, webinars, etc.)
This position is based in San Francisco and comes with a competitive salary & benefits package, including full health coverage and 4 weeks vacation. Lots of bonus points to those that share the same love for film, have an interest in education and bring a good sense of humor.