As Sr Channel Marketing Manager, you will be responsible for developing, driving and implementing channel marketing activity for our most strategic, value-added resellers and software distribution partners across the globe.
You will develop and oversee a joint marketing investment that tie back to pipeline goals, working in conjunction with the field marketing, product marketing and sales leadership teams. You will build channel assets and global partner programs supported with compelling corporate messaging and enablement tools.
- Develop and oversee a joint marketing plan with Kofax reseller and distribution partners that tie back to pipeline goals
- Work with internal teams to create channel specific content, including whitepapers, solution sheets, competitive analysis, playbooks and other channel sales tools
- Work with individual resellers on joint marketing activities, including events, content, webinars, etc.
- Develop and agree a demand generation plan for Kofax customers and prospects that generates leads, opportunities and pipeline for the sales organization
- Launch direct demand generation tactics, such as email nurture campaigns, events, webinars, etc
- Present, manage and optimize quarterly marketing plans and budget, and participate in regular sales meetings to provide monthly reporting on demand metrics
- Maintain a strong Kofax brand presence amongst partner sales teams through internal partner promotion tactics
- Work collaboratively with global teams and build cross functional relationships
- Leverage best practices and champion partners to create scalable marketing programs, customer-facing content, and internal enablement
- Be an ambassador for the brand, ensuring consistency of messaging and look across all applications
- Drive execution to exceed demand metrics and quantify program impact (ROI, engagement, funnel metrics)
- Communicate and educate stakeholders to ensure integrated, consistent and powerful alignment in all endeavours
OTHER RESPONSIBILITIES:
- Report on activities, pipeline performance and recap best practices for internal stakeholders
- Provide creative brief and project plans to internal stakeholders to ensure timely and accurate deliverables
- Manage marketing budget allocated, including timely Purchase Requisition / Order creation, partner execution against SoWs, and, invoice payment approvals
Required Skills
- Bachelor’s degree with 7+ years of hands-on partner marketing experience.
- Autonomous performance in an active environment.
- Communicate to cross-functional teams across multiple levels of an organization.
- Drive proactive teamwork and consensus across multiple marketing projects.
- Create and execute multiple partner marketing plans simultaneously.
- Represent Kofax Marketing positively to key strategic and top-level channel partners.
- Develop marketing messaging and positioning across constituencies.
- Function in both strategic and tactical matters.
- Deliver on deadlines in changing environment.
- Strong verbal, written and presentation skills.
- Knowledge of Microsoft Office, Salesforce.com, SharePoint products.
Required Experience
KEY PERFORMANCE INDICATORS:
Partner pipeline growth, partner accounts engaged, pipeline generated, revenue influenced, and partner productivity from regional marketing programs
REQUIRED EXPERIENCE
- 4-6 years of experience of marketing experience within multi-tier software sales channels
- Experience with generating demand for a company through a multi-tier sales channel
- Fluent in English, other languages such as French, German, Spanish, an advantage
- Demonstrable budget management and project tracking skills & experience
- Proficient in Salesforce CRM, Eloqua or Marketo marketing automation, On24 or other webinar platforms
- Thrives in fast-paced, changing environments with the ability to drive progress and change
- Strong presentation, writing and communication skills required
- Experience with B2B high-tech companies; software background is a plus
- Highly motivated, flexible team player
- 20% travel potential
- Flexibility and a proven ability to work successfully in cross-functional environments to achieve results
- Bachelor’s Degree required in Marketing, Business or related discipline. A combination of education and experience will be considered.