Hybrid position - Mondays and Fridays option to work from home, Tuesday-Thursday work in office.
RESPONSIBILITIES INCLUDE
- Partner on development of national marketing programs
- Partner on development of strategy and creative assets for advertising that resonate with target consumers
- Work with media agency on execution of ad plan to ensure ROI goals are met
- Partner on developing social media strategy supporting goals and initiatives and builds social media calendar to meet goals.
- Manages the creative brief process to develop product story positioning, packaging, and asset needs.
- Works closely with creative team on all marketing materials. Help manage workload and ensure projects are completed on time.
- Works on development of Packaging including graphics and structures. Partner with packaging team to execute packages and ensure we are meeting margin goals.
- Develops and implements account specific retail visual programs.
- Develops and presents compelling presentations for sell in of all key initiatives to sales and retailers.
- Supports HUE.com with assets to drive business.
- Communicates with sales force on ongoing basis to determine opportunities and need.
Required Skills
REQUIRED SKILLS & EXPERIENCE
- Bachelor’s degree
- 2 years of brand management / marketing experience
- Fundamental marketing and marketing strategy skills, excellent communication, organization, and time management skills; analytical skills; knowledge of computer applications.
- Strong understanding of social media
- Basic PC skills, mainframe experience a plus
Excellent communication skills to interact with all levels of professionals, both internal teammates and outside partners.
Required Experience