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Content Writer

Keller Williams

Content Writer

Austin, TX
Full Time
Paid
  • Responsibilities

    What you’ll be called: Content Writer

    Where you’ll work: KWRI Headquarters—Austin, TX

    Keller Williams Realty International, ranked as one of The World’s 50 Most Innovative Companies 2019 by Fast Company and headquarters of the No. 1 real estate brokerage in the U.S., is seeking a highly creative, disciplined and detailed Content Writer to take the Marketing and Communications team to the next level

    Our ideal Content Writer has a marketing mindset and is a savvy wordsmith with a knack for and love of writing great content that inspires, educates and engages. Most importantly, you’ll know how to strategically use words to motivate and push people to take action!

    What you’ll do:

    Craft engaging and dynamic content all while staying true to our overall brand mission and message.

    Collaborate with designers, product marketers, technologists and fellow content creators to bring creative solutions that increase engagement and conversion.

    Produce best-in-class copy for a variety of channels and mediums, including but not limited to: emails, landing pages, websites, digital ads, webinars, articles, case studies, infographics and video scripts.

    Adeptly wield language to embody multiple voices—including that of executives—and speak to varied audiences including the real estate industry, our 160,000+ agents, office leaders and owners and consumers worldwide.

    Collaborate with the content/brand team and key stakeholders to plan, optimize and execute new content initiatives and refresh existing collateral.

    Benchmark performance, study analytics and A/B test to continually improve and refine work, as opposed to operating on instinct alone.

    Knowledge and Skills:

    BA/BS in Marketing, Business, Journalism, English or a related field

    A minimum of two years experience writing for marketing, preferably in the real estate or tech industry or at an advertising and/or ad agency

    Past experience producing content for the web and email

    Familiarity with A/B testing content messaging and optimization

    Excellent communicator and creative thinker, with an ability to use data to inform all decisions

    Flawless writing, editing, and proofreading skills

    Experience in advertising and promotional copywriting; able to develop fresh, snappy, engaging and well-structured headlines, body copy, and calls to action

    Experience with search engine optimization

    Customer/client interaction experience a plus

    Good editorial judgement

    Able to manage multiple projects simultaneously

    Writing sample required

    Who are we?

    Keller Williams Realty Inc. is the largest real estate company by agent count across the globe. Founded in 1983, we pride ourselves on a unique, agent-centric culture emphasizing a profit sharing system which rewards our associates as stakeholders and partners. Keller Williams Realty International (KWRI), is the company’s corporate headquarters located in Austin, Texas. Here, through a focus on industry-leading technology, education, and products and services, we support our agents and associates to create careers worth having, businesses worth owning, lives worth living, experiences worth giving and legacies worth leaving. In this way we fulfill our vision to be the real estate company of choice.