What you’ll be called: Digital Marketing Analyst
Where you’ll work: KWRI Headquarters—Austin, TX
Named a Happiest Company to Work for in 2019; one of the Best Places to Work in Austin, TX; and featured on the Training Magazine Training 125 list seven times, Keller Williams Realty International (KWRI) thrives within a creative and collaborative culture where transforming the real estate industry through technology is our primary goal.
What you’ll do:
You will be accountable for defining and analyzing campaign, website and CRM data to provide insights to improve Digital Marketing and web performance across all Keller Williams digital channels. You will tell the story of the KW digital footprint.
These insights will be used for decision making and strategic marketing planning. You will thrive on identifying gaps, opportunities, measuring results and providing actionable recommendations to increase KPIs across all digital mediums
Essential Duties and Responsibilities:
Plan and implement overall marketing analytics strategy
Drive the measurement strategy for all digital marketing activities
Work cross-functionally to generate actionable channel performance reporting for targeted digital interactions.
Use multiple data sources to create graphs, reports and dashboards with recommended actions and potential impact across all channels and campaigns.
Define and analyze most important company KPI metrics, such as bounce rate, click-through rates, page views, conversion rates, cost per acquisition, cost per click, etc.
Manage, organize, and present weekly and monthly KPI reporting/dashboards for digital channels.
Monitor and maintain data quality within the marketing database CRM (Hubspot)
Improve user experience through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
Work closely with web development and digital strategy teams to describe technical tracking requirements and identify opportunities to streamline tracking and reporting
Minimum Qualifications:
Minimum 2-3 years of experience with marketing operations / data analysis
BA/BS or equivalent working experience
Strong analytical skills and experience with reporting and data analysis
Proficient in marketing automation systems (e.g. HubSpot) and integrating those systems with CRM systems and other technologies
Ability to manage multiple projects at the same time in a fast-paced environment
Who are we?
Keller Williams Realty Inc. is the largest real estate company by agent count across the globe and is number one in units and volume in the United States. Founded in 1983, we pride ourselves on an agent-centric, technology-driven and education-based culture that rewards agents as stakeholders. Keller Williams Realty International (KWRI), is the company’s corporate headquarters located in Austin, TX. Here, through a focus on cutting edge technology, education, and products and services, we support our agents and associates to create careers worth having, businesses worth owning, lives worth living, experiences worth giving and legacies worth leaving.