What you’ll be called: Email Channel Manager

Where you’ll work: KWRI Headquarters—Austin, TX

Keller Williams Realty International, ranked as one of The World’s 50 Most Innovative Companies 2019 by Fast Company and headquarters of the No. 1 real estate brokerage in the U.S., is seeking an experienced Email Channel Manager to take the Marketing and Communications team to the next level

As our Email Channel Manager, you will be responsible for advancing, enhancing and optimizing the email channel to ensure our messages are heard, resonate with and delight our audience. A key collaborator, you will partner with content creators, designers and developers to elevate our email communications to a level above beyond best-in-class.

What you’ll do:

Partner with key stakeholders to understand key company priorities and develop a complimentary email strategy that supports core goals

Assess past performance of channel and recommend and gain consensus on clear KPI’s including but not limited to open rate, click-through rates, conversion rates, unsubscribe rates, time on email and more

Sync with both content writers and designers to align medium and messaging

Serve as an advocate for best email practices and continually uncover and share new trends and learnings

Dive deeply into the full-breadth of our email marketing automation platform (Hubspot) to fully leverage its full capabilities in all email marketing efforts

Train on all new Hubspot capabilities and act as point person between Hubspot and marketing

Maintain detailed calendar, intaking requests and configuring optimal send schedule

Employ A/B and multivariate testing at every opportunity to achieve incremental improvements on all performance goals

Own data, contact, template and segmentation integrity, ensuring a highly organized and effective channel

Recommend strategies built on analytics to further improve email performance and refine messaging and audiences

Report on progress toward channel and campaign goals back to team

Minimum Qualifications

Bachelor’s degree required

3+ years experience in Email Marketing, preferably in the real estate or tech industry

3+ years experience working in Hubspot or similar platform

A thorough knowledge of email marketing best practices

Strong quantitative skills with an ability to measure campaign and channel performance

An exceptionally high attention to detail

The ability to quickly digest information, pivot when needed and execute at a high level

Excellent communicator with an ability to use data to inform all decisions

Preferred Qualifications

Hubspot certifications are a strong plus

HTML & CSS for web or email experience a strong plus