We are looking for an experienced Digital marketing strategist to join our team. You will help us use web technologies to achieve our business growth goals. You will identify needs and new opportunities and aspire to increase brand awareness. If you’re a tech-savvy trendsetter who has innovative ideas to improve customer experience, we would like to meet you. For this position, you should be creative and comfortable working with a team. Ultimately, you should be able to effectively connect our brand with our online customers.
Responsibilities
- Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
- Research products, services and current strategies to identify new opportunities
- Analyze web traffic metrics and suggest solutions to boost web presence
- Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
- Build strong clients relationships through social media interaction
- Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
- Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
- Identify advertising needs
- Establish best practices in digital marketing
- Stay up-to-date with digital technologies developments
Skills
- BSc degree in Marketing, Advertising or relevant field
- Candidate must have experience with content marketing, advanced search engine optimization (SEO), social media, Google Analytics, Google Ads, Facebook Business Manager, Twitter Ads, Pinterest Ads, conversion rate optimization (CRO), link building, user experience (UX), market research methodology and analysis, strategic planning, schema and other digital marketing effort
- Industry certifications are desirable.