Job Description
In the newly created role of Vice President of Marketing, you will report to the CEO and oversee the creation of creative growth strategies for the Kinetica Streaming Data Warehouse. The VP of Marketing will create and drive a robust digital plan via SEO/SEM, social media campaigns, public relations, and digital content creation and distribution. In partnership with the product and sales teams, this role is responsible for key marketing analytics that promotes Kinetica's Streaming Data Warehouse. The VP of marketing is a member of the Kinetica Executive Leadership Team and will lead and grow the existing marketing team.
KEY OBJECTIVES
- Develop and execute a global, digital marketing plan in its entirety; oversee idea generation, channel growth initiatives, campaign planning and execution, and success metrics
- Work closely with the Sales and Product Management teams to gain a deep understanding of the product roadmap and business objectives to build a go-to-market strategy and optimize brand awareness
- Leverage experience and understanding of digital marketing approaches, mediums, and strategies to inform implementation of marketing strategies
- Drive product and brand communication strategy to ensure consistency in messaging across each consumer touchpoint to maximize reach and ROI
- Develop and report on key marketing analytics to ensure consistency in messaging across each consumer touchpoint and to evaluate campaign effectiveness
- Guide, mentor and develop existing Marketing team across content, social media, PR/communications, and creative design