Job Description

JOB SUMMARY:

Under general supervision, the Marketing Specialist supports Kingston Technology’s digital and channel marketing for the Canadian territory. Monitors online activity and proactively employs creative methods to drive engagement and increase brand recognition. Have a strong understanding of current marketing trends, tools, and strategies. Collaborates with sales, corporate marketing, and customers to develop campaigns from concept to execution along with successfully meeting deadlines on-budget. This position also performs other related work as required.

ESSENTIAL FUNCTIONS:

1. Take ownership of marketing campaigns in Canada from implementation to reporting

2. Proficient knowledge of Google Ads and marking analytic tools (e.g., Google Analytics).

3. Collaborate with internal teams (e.g., sales, corporate marketing, and digital marketing) to determine campaign budgets and goals

4. Collaborate with internal teams to create landing pages and optimize user experience.

5. Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

6. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

7. Plan, execute, and measure experiments and conversion tests.

8. Maintain relations with channel partners by organizing and developing specific customer-relations programs

9. Develop channel-specific marketing campaigns to increase the visibility of our products

10. Prepare and deliver written and oral presentations to internal teams and departments.

11. Present ideas and final deliverables to internal and external teams, and communicate with leaders about marketing programs, strategies, and budgets

12. Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes

13. Partner with internal marketing teams, internal stakeholders, and external agencies and vendors.

The preceding functions have been provided as examples of the types of work performed by employees assigned to this classification. Management reserves the right to add, modify, change or rescind the work assignments of different positions and to make reasonable accommodations to that qualified employees can perform the essential functions of the job.

QUALIFICATIONS GUIDELINES

EDUCATION/TRAINING/EXPERIENCE:

REQUIRED:

Bachelor’s degree in Marketing or related field; four (4) years or more of experience in marketing or related field.

DESIRABLE: Computer industry, international marketing, distribution sales and marketing principal and practices.

KNOWLEDGE: Market data analysis and procedures; advertising and promotional techniques and practices; Google Analytics experience; customer service principles and practices.

SKILLS/ABILITIES: Self-starter, independent, self-motivated, team player, strong analytical, organizational and communication skills, proficient in marketing research and statistical analysis. Strong project management, multitasking and decision-making skills. Working experience in digital marketing, computer hardware/PC gaming industry. Experience leading and managing SEO/SEM, marking database, optimizing landing pages and user funnels, email, social media and/or display advertising campaigns.

Company Description

About Kingston Technology: Kingston has grown to be the world's largest independent manufacturer of memory products. With global headquarters in Fountain Valley, California, Kingston employs more than 4,000 people worldwide. Regarded as one of the Best Companies to Work for in America by Fortune magazine, Kingston's tenets of respect, loyalty, flexibility and integrity create an exemplary corporate culture. Kingston believes that investing in employees is essential and that each individual employee is a vital part of the company's success. Kingston serves an international network of distributors, resellers, retailers and OEM customers on six continents. The company also provides contract manufacturing and supply chain management services for semiconductor manufacturers and system OEMs. We offer our full-time employees a comprehensive benefits package including 401(k), a choice of PPO or HMO medical and dental, vision, FSA, life and disability insurance, EAP and more. Kingston Quality Kingston takes pride in its proactive role in verifying the quality and reliability of the components used in Kingston products. Kingston memory is designed and built with components that are purchased from qualified suppliers that meet Kingston's high-quality standards. Kingston has been ISO 9001 certified since 1994. Kingston has not only obtained this high standard certification, but it has maintained and improved its process to adapt to the demanding memory industry. Combining one of the most extensive and stringent testing processes in the memory industry, an exceptional free tech support center and a consistent roll-out of innovative technologies, Kingston Technology has continually set industry standards of quality and reliability throughout its history.