Job Description
KAI is looking for an Outbound Communications Specialist. This role could be based in San Jose or Irvine, CA. Under the direction of the Director of Outbound Marketing, the ideal candidate is responsible for delivering KIOXIA campaigns and key messaging through social media, email, webinars, and other outbound marketing mechanisms, as well as exploring, and promoting, co-marketing opportunities with our ecosystem collaborators. Key among these responsibilities is setting and executing the social media strategy across our social media channels.
The successful candidate must demonstrate proven skill and experience in hands-on development, creation and management of social media content and tactics, working in highly cross-functional and fast-paced environments, and must be skilled in collecting, analyzing and reporting on our outbound activities to determine how to iterate and evolve campaigns over time. He/she must be creative, a self-starter, and passionate about creating engaging content, and building communities across multiple platforms.
RESPONSIBILITIES:
- Responsible for day-to-day management of our social media channels (including but not limited to LinkedIn, Twitter, YouTube, Facebook, Instagram, Glassdoor)
- Create and coordinate social media content, email marketing, and webinars
- Collaborate cross-functionally with product marketing and media teams when to create outbound content for use on all platforms
- Ensure all social media, email marketing, and webinar content is consistent with branding, positioning, messaging and over-arching campaigns
- Contribute to efforts to prepare and distribute news releases, photographs, videos and related information as needed
- Assist with event promotion and on-site execution (eg. live social media content) as needed
- Increase engagement and follower rates across all channels
- Track and measure success outbound communications initiatives by using reporting and analytics
- Compile and manage reports for management showing results laddering up to goals and KPIs
- Use reporting to adjust strategy as needed
- Stay up-to-date with current technologies and trends in social media, design tools and applications
REQUIREMENTS:
- 3-6 years of experience in social media, content marketing, communications
- Excellent communication skills (verbal and written)
- Excellent analytical skills
- Presentation skills
- Possess ability to multi-task and handle multiple deadlines
- Strategic thinker
- Execute in a fast-paced environment
- Possess existing influencer relations and experience
- Exhibit creativity and resourcefulness
- Self-confident and outgoing personality, and enjoys being in front of the camera
- Organized and detail oriented
- Photography, videography, Adobe Suite (Photoshop, Premiere, Spark) & HTML skills a plus
EDUCATION:
- BA/BS in Public Relations, Marketing, Communications or related field
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