Summary

Digital marketing agency serving business to consumer clients.  Fast-paced, start-up culture

Benefits

PTO, Health/Dental with contribution, 401k, professional development, excellent work/life balance, fully remote

Your Role

• Serve as the strategic and execution driver for your Clients, managing annual planning, ongoing strategic focus, and all day to day requests, communication and reporting
• Lead strategic planning for Clients annually, quarterly, potentially monthly--owning all plan presentations and assisting with scope and content planning for recommended initiatives
• Provide strategic insight on existing campaigns and projects, make suggestions for optimization of resources for increased performance
• Manage budgets, resources and timelines for Client initiatives
• Author campaign and project briefs providing objectives, strategies and execution details for the production team, ensure all work answers the brief and is on brand standard
• Clearly outline project plans, testing variations, deliverables, timelines and goals for both clients and internal staff (inclusive of email, social, website development, paid search, etc)
• Schedule and lead regular calls and meetings with Clients
• Work with internal staff to develop basic wireframes, site trees, specifications, success metrics and other documentation on specific projects
• Collaborate with the internal team as the accountable owner of all execution and implementation of creative and digital projects
• Generate regular campaign analytics reports with insights, key learnings and clear next steps
• All team members will be involved in new business development,and organic growth of their accounts as well.

Your Profile

• 3+ years experience working directly with clients in an agency setting
• Experience leading the planning, strategy and execution of digital projects (particularly CRM marketing: lead or customer prospecting, acquisition and/or nurturing; or loyalty programs)
• Exposure to a majority of the following: email, digital advertising (paid search/social,display), SEO, website development, mobile/SMS, creative design and copywriting, automated campaigns, and analytics setup, tracking and reporting
• Experience being accountable for a team reporting directly and indirectly to you
• Ability to analyze and report on campaign data and provide insight driven recommendations for performance optimizations