Overview:

Digital agency offering IT solutions, website design and implementation and digital marketing.

Benefits:

Insurance (Health, Dental, Disability, Life, Vision), Flexible schedule and work life balance, Staff Development, Tuition assistance

Day to day:

• Fluency in content best practices: You know how to structure content so that it can be easily consumed and understood. You have a sophisticated understanding of modern web writing, on-page SEO and content design techniques, and you feel comfortable sharing your expertise with clients and colleagues.
• Solid understanding of keyword research for SEO and beyond: You understand that keyword research should inform not only SEO but also content and user experience strategy.
• Comfort balancing clients’ priorities and users’ needs: You understand how to prioritize the interests and goals of a wide variety of stakeholders and users.
• Understanding of information architecture: You are comfortable developing information architecture recommendations for websites, sections of sites and individual pages — and you can create sitemaps, content models and other tools to document your recommendations.
• Ability to use data: You know what data you need to make content strategy decisions and how to analyze that data to validate and inform your decisions.
• Ability to translate complex information into plain language: You understand that the words a stakeholder uses to describe a process are often not the same ones a consumer uses to search for that information. You are comfortable translating jargon into plain language.
• Adaptability and flexibility: You’re comfortable working with stakeholders at all levels of an organization, leading presentations and meeting tight deadlines. You’re comfortable doing all of this in person and remotely.

Profile:

• 5+ years of content strategy experience
• Experience working with B2B websites, preferably healthcare.
• Experience creating SEO-optimized content and IA strategies for large websites.
• Experience working in collaborative design teams, and integrating user-centric design principles and research into the content strategy process.