Summary:

Marketing firm with over 40 years of success, specializing in radio, print, broadcast, digital and branding. Serving a variety of industries, including retail, media, non-profit, technology, entertainment, hospitality, and hospitality.

Responsibilities:

We are looking for a strategic thinking, detail-oriented Digital Analysts to join our team of 10+. Our digital media supervisors work to develop research-based cross-platform media recommendations and are adept at thinking outside the box to find ways to stretch our client’s budgets and make their dollars work harder. 

Responsibilities include:

·Development of digital media strategies that perform in tandem with an integrated media and overall advertising strategy

·Ability to interpret, compile, summarize and communicate learnings from primary and secondary data, striving to continuously improve the ROI on a client’s budget

·Both direct experience and proven leadership of team responsible for SEM Campaign design, development, and management including account structure, keyword research, bid strategies and management, ad copy writing and other core PPC functions

·Knowledge of advanced interactive targeting technologies

·Demonstrated ability to create reports that assess campaign delivery against KPIs and identify opportunities to improve digital campaign performance

·Thorough knowledge of Google Analytics, Google Adwords, Yahoo Gemini and BingAds

·Prior experience with third party ad-serving and campaign trafficking