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Digital Strategist

Knak Digital

Digital Strategist

Baltimore, MD
Full Time
Paid
  • Responsibilities

    Summary:

    Digital agency with over 30 years of tenure, specializing in website conception and execution. Clients include a broad range of industries such as healthcare, non-profit, education, government, retail, and security.

    Offers:

    Insurance (health, dental), 401k, PTO, paid vacations, happy hours, shared breakfasts and lunches, staff events (bowling, holiday parties), work anniversaries, great location

    Responsibilities:

    • Leading stakeholder discovery interviews, reviewing analytics data, conducting market and audience analysis, conducting and analyzing user research activities, creating personas and user profiles, defining existing and proposed user journeys
    • Researching and evaluating emerging technologies, recommending new marketing strategies and governance practices,
    • Writing strategic briefings and presentations, defining roadmap plans
    • Conducting workshops around specific topics
    • Delivering strategic presentations to stakeholder groups.

    Your Profile:

    • 6+ years of professional experience in the digital strategy field.

    • Experience working with large-scale digital projects; typically based around custom applications and/or CMS projects.

    • A broad understanding of the web and will be conversant in current topics surrounding CX, CMS, customer data, and personalized experience. If there are gaps in knowledge, a strong aptitude for skill development and appetite for research are also crucial.

    • Experience preparing and leading client-oriented interviews, meetings, and workshops aimed at gathering or presenting insights and information.

    • Experience producing digital strategy consulting deliverables (strategy plans, roadmap documents, analytics analysis and reporting, demographic and geolocation segmentation, user flows, personas, user research and survey planning and analysis, etc.).

    • Consumer research experience (familiarity with planning and running focus groups, card sorts, surveys, and heuristic usability analysis)

    • Experience recommending and creating complex content strategy recommendations and documentation.

    • Experience recommending and implementing digital governance standards, procedures, and tool sets for use across large organizations.

    • Experience identifying, assessing, and documenting requirements around new digital tools and technologies.

    • Experience reading and analyzing a variety of analytic data sources and helping to ascertain key storytelling points from data insights.

    • Familiarity with continuous digital optimization practices and creating strategic recommendations that support evolving consumer expectations.

    • A best practices orientation and approach to solving complex organizational, architectural, and usability issues for large websites and projects.

    • Knowledge of evolving digital standards and how they align with consumer expectations.

    • Ability to work collaboratively and in cross-discipline scenarios – partnering with other strategists, developers, and clients – to come up with meaningful solutions.

      Bonus:

    • Experience with SEO best practices, personalization, and GTM/GDS

    • Experience working on large-scale, complex websites in healthcare.

    • Familiarity with Jira.