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Marketing Manager, B2B

Knak Digital

Marketing Manager, B2B

West Mclean, VA
Full Time
Paid
  • Responsibilities

    Offerings:

    Fully paid health insurance benefits, generous vacation days, flexible schedule, paid volunteer days, HSA accounts, dedicated remote work days, individual and company bonuses

    Responsibilities:

    Account Management: Manage account functions with little oversight from senior staff, including providing day-to-day counsel to client. Mentor/coach each account team and oversee the work of each person on his/her account teams to ensure client objectives are met. Ensure that monthly and long-term goals are set and met for all accounts. Identify opportunities to integrate other agency services (creative services, demand generation, etc.) into accounts where it will advance a client’s goals. The integration should be seamless to the client and the Marketing Manager should play the client facing-role to the client on the solution area - working behind the scenes with other team members

    Marketing Program Oversight and Campaign Execution: Assist in setting strategy for and owning the execution of components of marketing campaigns on behalf of clients - ranging from content, digital, advertising/paid media, social media and more - ensuring they align to the client’s broader demand generation/sales goals.

    Event Management: Independently lead and manage execution of industry trade shows and client-sponsored events, including trade show planning, coordination, and management, event-vendor management, budget management, and onsite execution and support. Some travel will be required

    Project Management: Oversee PM activities executed by Senior Marketing Account Executive or Marketing Account Executives with reporting, tracking and measurement. Own components of project management for tasks/duties s/he is responsible for.

    Client Relations: Bring value, meaningful counsel and creativity to client at all times; think a few steps ahead of the client and beyond what they have asked of us. Stay on top of trends and issues that could impact clients and proactively address.

    Planning: Drive internal team meetings and continuously bring new creative ideas to the table. Actively participate in new client kick-off meetings and, when relevant, drive them. Play a strong role in annual, quarterly, and monthly client planning meetings. Handle all client reporting, including monthly reports and meeting agendas.

    Content Creation: Able to identify and recommend content generation campaigns that will help advance the business objectives of our clients. Able to write a full range of documents with little to no editing from senior staff. Edit and provide direction on writing work of other team members. Manage the writing and development of higher-level strategic documents, including messaging platforms and campaign plans.

    Speaking & Awards: Provide strategic counsel and insight to teams and clients. Ensure the team is tracking to results.

    Social Media: Understand strategy and execution of relevant social media channels for our clients; work with team to ensure the development of compelling social media content; work with team to ensure quality execution of social media content.

    Marketing: Demonstrate an understanding of marketing methodologies, including online content strategy and development, multimedia and social media production and management, email communications, electronic database and content management, and web analytics. Learn best practices across various marketing channels.

    Measurement; Help create measurement strategies given the measurement tools and methodologies available to us. Have the ability to analyze measurement reports and make adjustments to ensure positive progress of our strategic communications campaigns across paid, earned and owned channels.

     

    Your Profile:

    Bachelor’s degree, ideally in communications, journalism, or marketing

    4+ to six years of working experience

    Prior marketing or communications agency or in-house experience