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Finance Co-op Spring 2019

Zimmerman Advertising

Finance Co-op Spring 2019

Fort Lauderdale, FL
Full Time
Paid
  • Responsibilities

    Experience Strategists (ES) at Zimmerman Advertising sit at the intersection of Strategy, Media, Social, Content, and Creative; working to ensure a consistent, innovative approach to client objectives or proactive agency thinking.

    Specializes in connecting the dots between various touchpoints consumers have while bringing multidisciplinary teams together to set and drive a vision forward.  The ultimate goal is to deliver innovative and connected consumer experiences for our clients.

     

    RESPONSIBILITIES: 

    • Be the Experience lead across 2-3 accounts
    • Define the strategy across a multitude of consumer touchpoints, from traditional, to digital, social, experiential, and more
    • Translate consumer insights into an actionable market approach
    • Map consumer experience journeys to identify the right moments for brands to connect with the right content
    • Collaborate with media planning, creative, analytics, and strategy teams to drive innovation and out-of-the-box thinking
    • Think like consumers to help define the experiences which best align to client objectives or opportunities
    • Formulate thought leadership POVs and agency case studies, blog, be an advocate for consumer experience

    Required Skills

    REQUIREMENTS

    • Bachelor’s Degree in Advertising, Marketing, Business or another related field.
    • 5+ years of experience in Social Media, Connections, Content, Digital Media, with a strong emphasis on Digital Strategy at an agency or brand
    • Be passionately in tune with latest consumer behaviors, social media trends, new media developments, e-comm habits, and forecasting new opportunities.
    • Experience in formulating and driving the vision for 360 strategic initiatives.
    • Exceptional at building and presenting concepts/programs for clients and new business opportunities
    • Exceptional verbal and written communication, multi-tasking, networking, time management, and interpersonal skills
    • Urgency and strong attention to detail, specifically with regards to written communications
    • Passion for brainstorming
    • Strong analytical thinking
    • Strong business ethics; be reliable and dependable

    The responsibilities are many, various, and not limited to those written in this document.

    Required Experience

  • Qualifications

    REQUIREMENTS

    • Bachelor’s Degree in Advertising, Marketing, Business or another related field.
    • 5+ years of experience in Social Media, Connections, Content, Digital Media, with a strong emphasis on Digital Strategy at an agency or brand
    • Be passionately in tune with latest consumer behaviors, social media trends, new media developments, e-comm habits, and forecasting new opportunities.
    • Experience in formulating and driving the vision for 360 strategic initiatives.
    • Exceptional at building and presenting concepts/programs for clients and new business opportunities
    • Exceptional verbal and written communication, multi-tasking, networking, time management, and interpersonal skills
    • Urgency and strong attention to detail, specifically with regards to written communications
    • Passion for brainstorming
    • Strong analytical thinking
    • Strong business ethics; be reliable and dependable

    The responsibilities are many, various, and not limited to those written in this document.

  • Industry
    Marketing and Advertising