Account Executives are responsible for the day-to-day administration of marketing and advertising initiatives for assigned Clients. They are instrumental in the development and implementation of new initiatives and assist in the 360 creation of marketing and advertising plans. Account Executives are in direct contact with the Client and should maintain the relationship on a daily basis. It is the objective of the Account Executive to secure Client’s confidence as an advertising professional who can support marketing and advertising strategies and initiatives. Account Executives oversee the day to day work of Jr. Account Executives and Account Coordinators.
RESPONSIBILITIES
General
- Assist with multiple projects, ranging from minor tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations.
- Maintain direct contact with the Client and represent the Agency’s core values while fostering a strong relationship with both Clients and internal teams on a daily basis.
- Coordinate and communicate relevant project information to the team to ensure that the outcome addresses the Client’s business requirements while demonstrating creativity and business logic, in addition to being on time and on budget.
- Keeping the Sr. Account Executive and Account Supervisor updated on both internal and external initiatives on a regular basis
- Lead, organize, activate and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans
- Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client
- Assist in the development of marketing and advertising strategies and plans, including gathering and analyzing client, industry and competitor information.
- Train and provide accurate direction to Account Coordinators & Jr. Account Executives.
- Lead project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverables
- Quality Assurance of Client assets for job processing (ad unit specs, copy, images, files, scripts, storyboards, spots, approvals, versioning and legal compliance).
- Proof all Client facing documents published by the Agency
- Update and manage internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
- Attend relevant internal and Client meetings and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders
- Possess/portray a strong positive, professional attitude at all times and work effectively in a team environment
- Miscellaneous projects, as assigned
Project Management
- Collaborate with multiple Agency teams (Creative, Media, Traffic, Studio, Social, Digital) to identify deliverables, assess scope, build timelines, define processes and assign stakeholders
- Manage internal and external status documents to track project process
- Troubleshoot tight deadlines and hold others accountable for deliverables
- Assist in planning broadcast and social content shoots with producers, creative and studio teams
- Communicate progress and challenges in a timely and succinct way
- Open creative jobs inclusive of briefs, mandatory inclusions, budgets, brand tone, campaign objectives and timelines/go live dates. Activate change logs and revisions in a timely and accurate manner
- Monitor production timetables and ensures each milestone is met and addressed, keeping Clients and internal teams apprised of process and timeline ramifications.
- Ensure all creative has passed through proper approval and legal channels prior to implementation
- Create and maintain project budgets and billing documents
Integrated Campaign Development
- Conduct and compile industry and competitive research
- Work with Media Planning and the Account Team in development of monthly, quarterly and annual integrated media plans
- Monitor flight and launch dates for all channels in all markets (Broadcast, Digital, Social, OOH, Print and emerging channels.)
- Manage estimates and billing with Account Coordinator to ensure accuracy and timely invoicing
- Provide nightly updates informing Account Supervisor of top level status of Client deliverables and key initiatives
- Assist with market analysis including, but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance
- Participate in brainstorming sessions with Strategy & Creative teams
Required Skills
REQUIREMENTS
- Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
- 2-3+ years experience as an Account Executive or related role in an advertising or marketing agency
- Exposure to Agency & Account Services highly preferred.
- Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
- Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
- Ability to develop detailed plans and assist in running team meetings, identify and resolve issues and manage risk
- Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels
- Excellent organizational and time management skills
- Positive outlook and good interpersonal skills
- A “DO IT NOW” mentality
- Understanding of the Client’s industry and business. Ability to build relationships and gain trust.
- A strong sense of urgency and commitment to get the job done quickly and with high quality
- Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems
The responsibilities are many, various, and not limited to those written in this document
Required Experience