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Analyst/Configurator, SAP PPM

Zimmerman Advertising

Analyst/Configurator, SAP PPM

Fort Lauderdale, FL
Full Time
Paid
  • Responsibilities

    The Director, Paid Social Media is responsible for directing, planning and implementing social media campaigns. Manage the paid social media team, work collaboratively across the integrated planning teams and provide the guidance, support and leadership to empower team/departmental success

     

    RESPONSIBILITIES

    • Oversee the development of the Paid Social Media Team
    • Drive onboarding of any clients with a Social Media channel to be activated
    • Provide oversight on how to build, scale, and optimize campaigns leveraging best practices
    • Either directly manage individual Social-only accounts or work collaboratively as part of a holistic media planning team
    • Perform technical audits for new and existing business for pitches and identification of additional opportunities
    • Participate in cross functional training in and outside of the Social Department, collaborating with Digital, Search, Creative, Organic Social and Account Service teams on strategy and results
    • Communicate with clients directly or via Account Services around results, tests, and needs on a weekly, monthly, or quarterly basis.
    • Act as the liaison with our agency partners – Facebook, Snapchat, Pinterest, LinkedIn, YouTube, Tik-Tok, and others
    • Coach the team on writing/testing relevant ad copy, creative assets, and assisting with landing page optimization
    • Provide on-going updates to the department on new Social technology and platforms, as well as evolving best practices in the space
    • Develop and document training to assist in coaching team members
    • Serve as an escalation point for operational and/or client needs

    Required Skills

    REQUIREMENTS

    • 8-10 years of experience developing strategic Paid Social recommendations and stewarding social media account projects, acting as a client contact
    • Deep understanding of advanced analytics and performance media
    • Strong familiarity with marketing principles, analytics and concepts
    • Exceptionally skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the Social Media planning process
    • Expert in negotiating and constructing Social Media plans, with understanding of planning, buying and activation
    • Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
    • Exposure to advanced targeting/retargeting tactics in social, used both 1st and 3rd party data
    • Experience owning the full social strategy process inclusive of working with partners, clients and internal stakeholders
    • Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients, while coaching team members on these skills
    • Comfort owning and managing budget/investment levels in Social Media across multiple accounts
    • Strong experience navigating cross-department relationships
    • Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills
    • Flexibility to shift gears and pivot quickly when needed.

    Required Experience

  • Qualifications

    REQUIREMENTS

    • 8-10 years of experience developing strategic Paid Social recommendations and stewarding social media account projects, acting as a client contact
    • Deep understanding of advanced analytics and performance media
    • Strong familiarity with marketing principles, analytics and concepts
    • Exceptionally skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the Social Media planning process
    • Expert in negotiating and constructing Social Media plans, with understanding of planning, buying and activation
    • Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
    • Exposure to advanced targeting/retargeting tactics in social, used both 1st and 3rd party data
    • Experience owning the full social strategy process inclusive of working with partners, clients and internal stakeholders
    • Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients, while coaching team members on these skills
    • Comfort owning and managing budget/investment levels in Social Media across multiple accounts
    • Strong experience navigating cross-department relationships
    • Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills
    • Flexibility to shift gears and pivot quickly when needed.
  • Industry
    Marketing and Advertising