PRODUCT MARKETING MANAGER

You’ll support the strategy, design, development and execution of product positioning, messaging, packaging and promotion of our intelligent automation products, formulating strategies based on the market, the buyer journey and the challenges our customers and their key personas face. You will support the development of various assets and collateral, positioning our offerings effectively whilst delivering compelling and differentiated messages in multiple formats across multiple channels that resonate with the market.  You’re a storyteller, excelling in describing in customer language the value propositions and business benefits that resonate from the individual contributor to C-level execs through multiple marketing tactics; develop product and sales presentations, webinars, videos, blogs, etc. As a Customer Advocate you understand their needs, pain points, and opportunities, and can reflect those in internal and external communication that calls others to action.

You’ll be creating new programs and campaigns, including emails, landing pages, and nurture programs that drive Marketing-generated pipeline and will drive day-to-day tactical execution, ensuring deliverables and quality standards are met. You’re experienced in managing competitive intelligence – performing research, compiling and presenting industry and market trend data and competitive products intel; you love to understand the competition and market, enabling us to build winning competitive positioning, measuring performance with your data-drive and financial mindset.

You’re confident juggling multiple projects, meeting deadlines, delivering results and understand how the data and analysis determines exceptional performance, holding yourself to your personal high standards of excellence.

You’ll be part of the Growth team which includes corporate strategy, product strategy, demand generation, field marketing, and the broader marketing team, working closely with Sales you’ll have plenty of opportunity to demonstrate your exceptional communication and teamworking skills.

You already have 5+ years’ experience in an Enterprise Software Product Marketing role in Intelligent Automation, business process automation, SaaS, machine learning or artificial intelligence technologies.

Let’s talk about YOUR tomorrow.

WHILE THE JOB DESCRIPTION DESCRIBES WHAT IS ANTICIPATED AS THE REQUIREMENTS OF THE POSITION, THE JOB REQUIREMENTS ARE SUBJECT TO CHANGE BASED UPON ANY CHANGING NEEDS AND REQUIREMENTS OF THE BUSINESS.

KOFAX, INC. IS AN EQUAL OPPORTUNITY EMPLOYER M/F/DISABILITY/VETS

Required Skills Required Experience