Job Description

Life Science Industry Experience REQUIRED.

The CHANNEL MARKETING MANAGER will play an integral role in supporting the marketing organization’s campaign management framework where this person is responsible for translating marketing strategy into a tactical campaign plan. This person will plan, develop, and execute multi-channel marketing campaigns and ensure the right channels are selected to achieve campaign goals and objectives. This role will also work closely with other marketing managers in mapping out the customer journey to produce and deliver appropriate content and tactics to the right audience at the right time.

LOCAL REMOTE OPPORTUNITY: You work wherever you work best (home office or on-site) but be in close enough proximity to make on-site visits to our Novato, CA. site as needed. Flexibility to thrive.

AREAS OF RESPONSIBILITY:

To perform this job successfully, an individual must be able to perform each essential function satisfactorily.

ESSENTIAL FUNCTIONS:

• Work with the marketing team to plan, develop, and execute engaging multi-channel campaigns to drive demand generation that achieves measurable results
• Develop content and tactics to deliver against the full customer journey that drives lead generation and conversion. Help customers find the information they need online to make an informed buying decision via innovative content creation and distribution tactics.
• Lead a team of specialists and vendors responsible for creating and delivering content and channel-specific tactics, both offline and online
• Partner with campaign champions to understand a campaign’s goals and objectives in order to develop and manage a playbook that will serve as a roadmap throughout the campaign’s duration. Ensure tactical marketing plans are aligned with strategic marketing plans for successful campaign performance.
• Partner with marketing communications managers to ensure that campaigns are delivered on time, according to budget, while factoring in targeted personas and customer journeys
• Work closely with other marketing communications team members to ensure tactical plans are cohesive and fully integrated across all applicable channels.
• Produce independently and/or work closely with subject matter experts, specialists, and/or vendor base to deliver engaging messaging and content that can guide targeted personas along the customer journey, driving lead generation, sales, and brand loyalty.
• Perform quality control ensuring assets and deliverables are created according to brand and written style
• Evaluate and manage vendors including writers, marketing agencies, and advertising partners.
• Set KPIs and objectives to optimize campaign activity and maximize ROI
• Be accountable for campaign performance and work with team to deliver cross-functional updates, reporting, executive summaries and analysis
• Lead and mentor team members and develop talent within the organization

SKILLS AND ABILITIES:

• BA/BS degree in life science or equivalent working experience is required
• Minimum 6+ years’ professional marketing experience in the life science industry is required
• B2C and B2B lead generation and account management experience is a plus.
• Has a proven track record of driving acquisition through new and innovating marketing techniques and producing engaging and relevant content
• Past experience with lead generation, lead nurturing, with practical knowledge of email marketing, event marketing, telemarketing, and social media is strongly preferred.
• Experience delivering successful CRM and Marketing Automation programs (with support of technical team) using clear product and segmentation insights
• Good understanding of agile methodology and using iterative marketing is preferred
• Leadership experience with excellent communication (both written and verbal), organizational and time management skills
• Highly self-motivated contributor who works well as an individual and within a team environment
• Detail-oriented and highly organized with the ability to multitask in a fast-paced environment

EDUCATION/EXPERIENCE:

This position requires a Bachelor’s Degree with at least 6 years of equivalent work experience that demonstrates proficiency to meet the requirements of Channel Marketing Manager.

COMPUTER SKILLS:

Required: Microsoft Outlook, Word, PowerPoint, and Excel

Preferred: Google Drive, Docs, Sheets, Trello or other project management software, CRM such as Salesforce, Marketing Automation software, Google Analytics, eCommerce and CMS platforms

Company Description

Biosearch TechnologiesTM provides products and services for genomic analysis that support mission critical applications for global customers in agrigenomics and human healthcare. The portfolio offers integrated tools and technologies to accelerate sample preparation, amplification, cloning and expression, next generation sequencing (NGS), custom oligonucleotide synthesis, nucleic acid chemistry reagents, and oligo therapeutics.