Job Description
POSITION OVERVIEW
Lead and execute Consumer Engagement strategies (brand’s influencer, PR and community) for Givenchy and Kenzo in North America, alongside Consumer Engagement Sr Manager/Director
PRINCIPAL DUTIES AND RESPONSIBILITIES
CONSUMER ENGAGEMENT STRATEGIES
- Manage and develop both paid and organic influencer programs that drive strategic brand objectives (this includes vetting influencers for paid campaigns, development of seeding lists, influencers / content creators for e-retail and marketing gaps, influencer attendee lists for events, etc.)
- Reporting on full suite of metrics for influencer, social media & public relations to develop success benchmarks in brand engagement
- Facilitating and supporting content creation from influencers, creators, makeup artists and advocates for brand evergreen and launch programs
- Development of content briefs, campaign channel recommendations and program tactics alongside Consumer Engagement Sr Manager/Director
- Ensuring content approvals and content dissemination internally and that brand needs are met (I.e e-retail support, stores support, etc)
- Partner with Consumer Engagement Sr Manager/Director to develop a makeup artist / editorial program that elevates the brand and aids in better top funnel awareness / consumer net sentiment
- Ensure editorial presence remains strong, I.e. management / collaboration with any external PR/ media agencies, facilitation of press placements for key launches, liaising with brand ambassadors / makeup artist partners for interviews + testimonials, supporting in PR events
- Build and maintain yearly calendar of all Consumer engagement programs for both brands
- Keep press lists up to date for press releases, editor seedings, desksides + more
- Refresh and maintain influencer + celeb MUA lists to provide Consumer Engagement Sr Manager/Director with strategic and optimized recommendations for campaigns and brand opps
- Work with influencer tools like Tribe + Traackr to have finger on the pulse of new + emerging talent, platform heroes or key talent, existing Givenchy influencer "brand fans" and for reporting on all earned media work
- Responsible for any tactical brand/consumer engagement work that needs executing including: vendor setup, PO & invoice management, product ordering, fulfillment of influencer box items, influencer boxes, product send-outs from in-office closet, maintenance of priority external recipient lists
- Facilitation and execution of any day-to-day brand engagement management + organizational needs
FORECAST & BUDGET MANAGEMENT
- Build monthly forecasts for future programs (preseries, products, POSM) with proposals for all Consumer Engagement aspects, in partnership with Paid Media Manager and Consumer Engagement Sr Manager/Director ; track updates from Marketing & Planning from forecast to launch date in order to ensure best program execution
- Budget management: manage, track budget for media and influencers’ activities.
REPORTING
- Monthly, quarterly reporting of Consumer engagement activities as well as by launch program
- Provide market landscape analyses, competition reports and launch campaign trackings, with key insights on brand image execution, activation opportunities, ROI.
Conduct all other job-related activities.
SUPERVISION RECEIVED
Consumer Engagement Sr Manager/Director