Job Description

The Communications and Marketing Manager reports to the Director of Marketing and supports the work of the entire organization,  including, but not limited to, the Leadership Team and Head of School. 

The individual will be responsible for execution of marketing and communications plans, including creation of content for print and digital communications for various constituents, social media, website and advertising campaigns.  In addition, the individual provides external and internal communications support to the Head of School and Board of Directors.

The ideal candidate has very strong communication skills, is highly organized, has a keen eye for aesthetic and detail, is driven to design and analyze marketing campaigns and is a skilled media and interpersonal relations professional.

PRIMARY DUTIES AND RESPONSIBILITIES

• Consult, coordinate and develop strategic marketing initiatives in collaboration with the Director of Marketing. 
• Support the Leadership Team to steward brand identity, messaging and proposition. 
• Own logos, colors, fonts, messages and ensure consistent compliance with brand guidelines.
• Create and implement a comprehensive communications calendar to ensure maximum efficacy and productivity for the organization. 
• Lead weekly communications meetings with all stakeholders to create and deliver all communications (operational, admissions, advancements, academic, crisis, etc.) in a timely manner.
• Design comprehensive marketing plans that include competitive analysis, testing of variables, KPIs, data analysis and transform findings into new marketing strategies.
• Execute weekly communications via email and website, including writing, editing, content generation (video/copy/photo), via a weekly newsletter in Mailchimp, weekly HOS message, manage email boxes, Social Media Channels, Blog.
• Oversee website content, updates, tracking, including creative asset creation
• Manage third-party listings to keep content updated and analysis on engagement current. Ex: Facebook, Yelp, Niche, Instagram, Google Ads.
• Team with Marketing Director and SEO consultants to ensure ROI on advertising dollars and strategy to support awareness and enrollment.
• Prepare, design and analyze surveys for community satisfaction.
• Administer creative assets and sales, marketing, advertising documentation.
• Support the organization on special projects as needed.

Qualifications

• Outstanding communicator with the highest level of listening, speaking, and writing skills, and an ability to persuasively convey a message to diverse groups.
• Cooperative team player with the ability and desire to handle multiple projects while adhering to deadlines. 
• Outstanding interpersonal and organizational skills. Highly detail-oriented.
• Tact and discretion are a must.
• Innovative thinker and problem solver, with a track record for translating strategic thinking into action plans and results.
• High-energy and enthusiastic about working in an academic atmosphere.
• Bachelor’s degree in English, Journalism, Communications, Marketing or equivalent field required, or 4+ years of experience and a proven strength in marketing and communication strategy, implementation and analysis.
• Basic knowledge of and working experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign and Acrobat) or its equivalent; Microsoft Office (i.e, Word, Excel, Powerpoint); Google Drive and Finalsite.
• Experience in marketing and communications with a non-profit organization or private educational institution is preferred.

Additional Information

• Position receives excellent benefits, including medical, vision and dental coverage.
• Salary will depend on qualifications and experience.
• To be considered for the position, please apply here with a letter of intent, a resume and a minimum of 3 references. More information about our school can be found here https://www.lascuolasf.org/. 
• Must be authorized to work in the U.S. Prior to beginning work and as a condition of employment in order to comply with the law, all employees must provide documentation to prove eligibility to work in the United States.
• In addition, the final candidate will need to pass both Criminal Justice Department and Federal Bureau of Investigation Fingerprint Clearance and a physical exam, and provide a recent copy of a negative TB test and other immunization records.

Non-Discrimination Policy

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at La Scuola will be based on merit, qualifications and abilities. La Scuola does not discriminate on the basis of race, color, religion, sex, national origin, age, ancestry, citizenship, sexual orientation, gender identity, pregnancy, childbirth or related medical condition, marital status, veteran status, physical or mental disability (actual or perceived), medical condition, genetic characteristics, political affiliation or any other characteristic protected by state, federal or local law. This policy governs all aspects of employment, including hiring, job assignment, compensation, discipline, termination, layoff, promotion, transfer and access to benefits and training. If you feel you may have been discriminated against on the basis of sex or would like more information, please contact Dani Sollberger, Director of Administration, by email or 415-558-9006 or by mail at 728 20th Street, San Francisco, CA 94107.