This role requires a highly collaborative individual who is analytical and uses data-enabled problem-solving capabilities to deliver flawless campaign execution. The ideal candidate will have deep experience in programmatic campaign management (display, video, mobile, social); extensive in-console experience with DSPs and exchange-based media buying; superior analytical thinking ability, excellent presentation /client servicing skills, and experience managing direct reports.

Essential Functions

• Manage campaign planning and account assignment processes across his/her unit
• Mentor and develop his/her unit, including goal setting, collaboration, training, feedback reviews, and other career development opportunities
• Define allocation of portfolio management to their respective team with the approval of the Senior Director/VP, Campaign Management
• Ensure that his/her team is fully trained on all aspects of campaign setup, optimizations, tactics, use of DSP tools, third party data well as the development of writing and presentation skills
• Assist the product team with the design of tools to allow automated single-point campaign optimization
• Partner with Programmatic Specialist team and interface with agency partners to align client objectives with performance goals and consumer destination/transactional experiences
• Develop, evolve and refine the campaign management process
• Proactively support hitting the revenue goals defined at the beginning of the year for this specific unit by looking for organic growth opportunities and new business opportunities within their portfolio of clients
• Maintain a deep understanding of our client’s capabilities and business
• Accountable for the success of cross-channel programmatic client campaigns
• Execute all aspects of campaign management processes – campaign strategy; tagging recommendations; console setup; delivery management (pacing, budget, spend); analysis and reporting
• Liaise between the campaign management team and other key internal groups on the account (marketplace, programmatic specialists, product, research/analytics, ad ops, and operations)
• Help in designing and delivering performance updates, business reviews, new audience-based programmatic solutions and growth opportunity presentations to key agency contacts
• Develop best practices for setting up campaigns
• Establish ongoing campaign-specific optimization strategies and tactics (audience and creative).
• Design inventory bidding strategies to drive ROI+
• Build and deliver client insight reports both quantitative and qualitative
• Contribute to client business growth by identifying new opportunities that drive engagement, brand exposure, and ROI+
• Develop optimization strategies and tactics that will maximize client ROI
• Design “creative” best practices for various client and campaign types
• Establish internal infrastructure and process to ensure 24/7 campaign monitoring
• Deliver case studies on campaign successes to support efforts of agency partners and the company’s Leadership Team

Qualifications

• Bachelor's degree
• 7+ years digital media experience across display, video, social and mobile
• A minimum of 2+ year’s in-console audience-based RTB media