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Director of Product Marketing

LaBine and Associates

Director of Product Marketing

San Jose, CA
Full Time
Paid
  • Responsibilities

    Unique opportunity to join an established international company in their US expansion. Working from the US headquarters, you will have the ability to be an impact player working with other exceptionally talented people. The product marketing director will help grow IP and customer base and is highly visible.

    Growing, innovative ASIC / SoC company seeks a product marketing professional to lead their smart devices market segment. The Product Marketing Director will work closely with the Marketing & Sales team of ASSP and ASIC and will report to the Senior VP of Marketing. Specific technical knowledge and product marketing experience with IoT ASICs is required.

    Key responsibilities:

    • Lead market analysis, design go-to-market strategies, and drive tactical and strategic execution plans in IoT and other Market segments.
    • Innovate business models, partnership initiatives, and early-stage engagements and joint ventures.
    • Center of customer engagement; lead feasibility study, commercial due diligence, and deal structuring.
    • Lead a group of 5
    • Manage product portfolio, roadmap, forecasting, budgeting, and profit/loss.
    • Daily interaction with local/global sales, operations, engineering, and management teams.

    Required Qualifications

    • BSEE/BSCS required; MSEE/MBA a plus
    • 10+ years of total experience in semiconductors with
      • 5+ years in semiconductor R&D or applications engineering
      • 5+ years in product marketing, program management, or business development
    • Technical knowledge in IOT, camera imaging, or consumer electronics, multimedia, video compression (IoT sensors)
    • Proven cross-functional working experience with global companies and partners
    • Strong analytical, negotiation, and interpersonal skills
    • Domestic and international travel required – about 25%
    • Self-motivated with a strong desire to drive for team success