A leading security software company, in their space, is hiring a Marketing Manager for their Boston, MA office. The role will be focused on digital ad management, account-based marketing, marketing analytics, branding and website optimization.

Responsibilities Include:

• Develop and manage digital marketing campaigns focused on lead generation and lead engagement
• Execute ABM strategies to drive engagement with targetted buyers
• Optimize campaigns and website to improve the lead capture experience and lead engagement
• Report and track all campaign and lead generation metrics to generate insights for campaign success
• Collaborate with the product marketing team to help create the best possible user experience for visitors

Qualifications:

• Experience in the SaaS industry is strongly preferred
• Bachelor or master’s degree in marketing or related field, Business, etc
• Minimum 3 years of relevant experience in B2B Marketing with a focus on ABM and digital
• Proficient in marketing automation platforms such as Marketo, Hubspot, or others
• Experience with Google Ads or paid social platforms (LinkedIn)
• Excellent understanding of digital marketing metrics and KPIs, and deriving analytics from marketing data
• Expertise in social media and community management
• Knowledge of the SaaS industry and BPM topics is a plus
• Enjoys working in a fast-paced environment with a growing team